The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and human connections. As the head of a video marketing agency for Doctors, Atiba de Souza combines hisRead More

Search engine optimization (SEO) is a competition. For any given keyword or topic, your content is battling thousands of others for limited (and constantly shrinking!) real estate. Here’s how small the victor’s podium is:  The top three organic search results receive more than 2/3rds of the clicks The top resultRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch, a leading global marketplace for business service providers. Think of it as Yelp for marketing agencies. Her extensive experience in marketing leadership at ClutchRead More

Have you noticed familiar names popping up in the comments of every single one of your favorite accounts’ social media posts?  Perhaps this person has an unhealthy infatuation with the creator or thought leader’s online presence, or maybe they’re a highly-trained bot. While both could be true, there’s another, moreRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement. Jonathan Gandolf’s career has spannedRead More

To say the past few years have been volatile for the healthcare industry would be an understatement. The COVID-19 pandemic virtually transformed how medical care is administered overnight, in ways that have proven more lasting than anyone could have anticipated.  As the healthcare industry continues to undergo seismic changes, healthcareRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge, a U.S. Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He also started SavingsAngel.com which has grossed moreRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Terri Sjodin, a seasoned expert in public speaking and sales presentations. As the principal and founder of Sjodin Communications, Sjodin has spent over 25 years coaching Fortune 500 companies, industry associations,Read More

B2B SaaS content marketing can be notoriously complex. Your SaaS company’s solutions are built to solve problems for a highly select subset of a professional audience. If you can’t find and reach this audience with your content, creating it feels like a waste of time. No matter how niche yourRead More

The current renaissance of creative B2B content is a blessing and a curse for B2B marketers. On the good side, it gives us permission to stretch our creative muscles, write fascinating and engaging content, and pair it with eye-catching visuals. On the bad side, B2B buyers won’t settle for lessRead More