The Data Issue Holding Franchise Brands Back From System Growth
Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways Franchisee profitability is the strongest indicator of a franchise brand’s health. Forward-thinking franchisors understand that not all growth is equal, and revenue alone only tells one side of the story. Franchisors often lack comparable unit-level financialRead More
Kim Kardashian’s Trainer Is Building a Wellness Empire
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Senada Greca traded motivation for discipline, and discipline is what carried her from crisis to Kim Kardashian’s trainer. Greca turned the hardest chapter of her life — depression, an eating disorder, raising her family at 14 — into the exactRead More
The 3 Types of Overload That Hurt Performance — and What to Do About Each One
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Leaders and entrepreneurs assume that performance suffers due to a lack of skill, motivation, or effort. Often, the real issue is overload. Overload comes in three forms: Cognitive, emotional and social. Identifying the type is the first step toward managingRead More
The Marketing Agency Business Model Is Outdated. Here’s What Replaces It.
I’ve spent 30+ years working with small businesses and the people who advise them. I wrote Duct Tape Marketing in 2006 because I watched too many owners buy random tactics from agencies that never asked what the strategy was. And for most of those 30 years, the agency business modelRead More
How Inbound Marketing Is Changing in the Age of AI
Catch the Full Episode: Overview HubSpot spent over a decade teaching small businesses how to build inbound marketing funnels. Then AI-driven search cost the company 140 million visits in under a year, an 80% drop in traffic. Revenue kept climbing anyway. John Jantsch talks with Kipp Bodnar about what replacedRead More
How AI Is Changing Online Courses, Coaching, and Client Results
Catch the Full Episode: Overview When live events went virtual almost overnight, everyone had a hard deadline forcing the change. John Jantsch sits down with Blue Melnick, co-founder of Sage Event Management, to talk about a shift he thinks is bigger and quieter: AI moving into the coaching, consulting, andRead More
Clone of Why Leaders Need Better Perspective, Not More Data
Catch The Full Episode Overview Back from the vault because the AI angle has only gotten sharper since it first ran. John Jantsch talks with leadership expert Cornelia Choe about a concept she calls perspective blindness. Choe explains the common phenomenon of believing you see the whole picture when you’reRead More
How AI Is Changing Trust, Content, and Customer Relationships
Catch the Full Episode: Overview In this episode of the Duct Tape Marketing Podcast, Sara Nay sits in for John Jantsch and talks with Heidi Ellsworth, president of Roofers Coffee Shop, about how small businesses build trust with customers. Ellsworth has spent more than 30 years in roofing, much ofRead More
Why Marketing Agencies Must Shift From Deliverables to Strategy
Catch the Full Episode Overview 9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian Gerstner has the research to explain how both are true, and it’s less dire than it sounds. Gerstner co-foundedRead More
AI Is Rewriting How Customers Choose Your Business
Catch the Full Episode Overview 9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian Gerstner has the research to explain how both are true, and it’s less dire than it sounds. Gerstner co-foundedRead More
