Listen to the full episode: In this episode of the Duct Tape Marketing Podcast, I interviewed Christine Perkett, a veteran entrepreneur and marketing communications expert with nearly 30 years in the field. Christine is the co-founder and CEO of The Nova Method, a PR and communications firm grounded in whatRead More

Is outsourcing your marketing giving you what you really want? With endless tools, AI platforms, and marketing experts available today, it’s no surprise that small business owners often feel overwhelmed. One common response to that overwhelm is hiring an agency or consultant to manage marketing on your behalf. But here’sRead More

If you’re a small business owner struggling to understand why small business marketing fails, you’re not alone. With so many tools, agencies, and AI solutions available, it should be easier—but for many, it’s more confusing than ever. Here’s the good news: It’s not your fault. And it’s absolutely possible toRead More

Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Geoff Woods, founder of AI Leadership and author of the international bestseller The AI Driven Leader: Harnessing AI to Make Faster Decisions. Geoff shares how leaders can use AI notRead More

Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Mike and Kass Lazerow—seasoned entrepreneurs, investors, and authors of the bold new book Shoveling Shit: A Love Story. Known for co-founding Golf.com and Buddy Media (acquired by SalesforceRead More

Listen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney, a veteran digital marketer and publisher of the AI Marketing Ethics Digest. As artificial intelligence becomes central to marketing, Paul makes the case for why ethics and strategy mustRead More

Listen now: Episode Summary In this game-changing episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Sara Nay, CEO of Duct Tape Marketing, to discuss what they’re calling the Anti-Agency Model. With over 15 years of collaboration, Sara and John unpack the reasons traditional marketing agencyRead More

Table of Contents Introduction: The Growing Fractional CMO Landscape The fractional CMO model offers high-level marketing strategy without the cost of a full-time hire. This guide compares training options and helps you choose the right path. Understanding the Fractional CMO Model A fractional CMO is a part-time strategic marketing executive.Read More

Episode Summary Anne-Laure shares her personal story of walking away from a fast-track career at Google following a health scare that shifted her priorities. Through her experience in neuroscience and her work at Ness Labs, she developed the concept of “tiny experiments”—low-stakes, curiosity-driven practices that help individuals and businesses adapt,Read More

The Duct Tape Marketing Podcast with Johnathan Grzybowski In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Grabowski, co-founder and Chief Marketing Officer at Penji, a leading on-demand design platform offering unlimited design services. Jonathan shares how Penji scaled from a small agency to a 500-person organizationRead More