Welcome to the seventh installment in our “Collective Wisdom” series of content marketing strategy and tactics articles. Previously we’ve covered planning ahead for content marketing success, the art of crafting powerful content, and an array of strong promotion tactics. So, what’s up next? Measurement and analytics. Measuring and analyzing yourRead More

We are witnessing a moment in video marketing history where human editors are becoming obsolete. December 12, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Imagine you’re a video editor in 2019. You’re handed a script and given thousands of shots to craft a 10-second pre-rollRead More

Everyone’s using Instagram as part of their marketing blitz. Here’s how to help your Instagram ads soar above your competitors’. December 12, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Last summer, Instagram announced that it had reached the impressive milestone of one billion users worldwide.Read More

Example? You’ll want to narrow your focus and ruthlessly market to the types of customers that convert and stay with you over the long term. December 12, 2018 11 min read Opinions expressed by Entrepreneur contributors are their own. One of the most important aspects of running a successful businessRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Everybody wants to scale up these days. Big topic, right? Well, in this episode of the Duct Tape Marketing Podcast, I visit with Paul Jarvis and we talkedRead More

Marketing Podcast with Paul JarvisPodcast Transcript This week, my guest on the Duct Tape Marketing podcast is Paul Jarvis. A writer and designer, Jarvis has worked with companies like Mercedes-Benz and Microsoft, sports giants like Shaquille O’Neal, and entrepreneurs like Marie Forleo. He also teaches a number of online courses;Read More

The CMO of Pura Vida explains how customers are expressing a genuine interest in what is going into their cocktails. December 12, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with Kaitlyn Callaluca Skloss, the CMO of Pura VidaRead More

The year-end hustle and bustle is on, marketers. We’re all finalizing next year’s tactical mix and strategy, refining targets, and setting goals—all with the intention of driving bigger, badder, and better results in the new year. When it comes to setting your SEO strategy for 2019, here’s an important statRead More

Consider livestream a way to have a ‘conversation’ with your audience. December 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Livestreams are considered one of the most effective ways to engage with your audience. According to a report released by Facebook, viewers spend three timesRead More

Digital transformation offers something for every company — although that something may be different in every case. December 11, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Every company can benefit from digital transformation, but that doesn’t mean every company should change in the same way.Read More