3 Ways Founders Can Connect With Their Customers to Drive Sales

Opinions expressed by Entrepreneur contributors are their own. In today’s market, the bond between founders and customers is more than a transaction; it’s the cornerstone of sustainable growth and brand loyalty. Modern consumers want authenticity more than ever. They find it difficult to connect with faceless entities and want toRead More

Age of SGE: How Will AI Affect Search Traffic in the Next Decade?

Ever since advancements in technology thrust generative AI into the public consciousness, it’s been the subject of unending controversy. Much of this controversy centers on its potential impact on the internet, with some news outlets and experts going so far as to describe it in near-apocalyptic terms.  “AI is killingRead More

Weekend Favs March 16th

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Why You Should Avoid Agencies That Promise SEO Results — and How to Find One That Delivers Real Value

Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs are drawn to agencies that promise visibility and SEO results for small businesses. But while a strategy with guaranteed results may sound like the best way to ensure your investment pays off, it’s a classic SEO mistake. The truth isRead More

The ‘Always Sunny’ Guys Liked the Idea of Mocking Celebrity Brands — and Wound Up Creating a Best-Selling Product of Their Own

If you created the longest-running live-action sitcom in U.S. TV history, you’d probably want to toast your success. And what better way to do it than creating your own booze to fill your glass, right? That’s what the brain trust behind It’s Always Sunny in Philadelphia did. Well, not exactly,Read More

Esta es la combinación de SEO que necesitas para vencer al algoritmo de Google

Cuando uno se enfoca por primera vez la optimización de motores de búsqueda (SEO), resulta tentador concentrarse en uno o dos factores de clasificación, en particular palabras clave, con la esperanza de una solución rápida en la clasificación. Sin embargo, mejorar la clasificación en las búsquedas es una práctica muchoRead More

How To Hire a Fractional CMO

In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth.Read More

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered why some businesses consistently top search engine results? It’s often the smart use of SEO, now supercharged with AI, particularly in keyword optimization. As a technical SEO expert with over two decades of experience in website development andRead More

Boomers: The Wealthy Client Group You Can’t Ignore — Here’s the Best Way to Market to Them.

Opinions expressed by Entrepreneur contributors are their own. In the unending search for the holy grail of marketing, financial advisors are lately tempted by promises of quick and easy client acquisition through digital marketing miracles. From buying digital leads to endless social media posts, content marketing and webinars, the financialRead More

Chatbots vs. Virtual Assistants — Which is Better? A Complete Guide For Your Business Needs

Opinions expressed by Entrepreneur contributors are their own. Both chatbots and virtual assistants often play starring roles in the modern business environment by providing brands with extra tools and power. These AI technologies, serving as invisible agents, are crafted to help customers, streamline processes and boost overall client and userRead More