The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Cox. Scott brings a wealth of experience in the ever-evolving world of sales and marketing, with a career spanning over a decade. Scott is best known for founding Social ReachRead More

Opinions expressed by Entrepreneur contributors are their own. Have you ever considered the lifeblood of your small business’s growth? The answer is lead generation for business — a critical process that turns the gears in your customer acquisition machine. It’s about actively engaging prospective clients and igniting their interest beyondRead More

Opinions expressed by Entrepreneur contributors are their own. Decades ago, I went to a breakout session at a BNI conference that was called “The Mathematical Formula for Networking Success.” Well, as the founder of the organization, I absolutely had to see this presentation to learn the working formula for successfulRead More

Trying to build an SEO strategy without a keyword strategy is like trying to build a plane without wings. It’s going nowhere. Expert-led keyword research and planning are foundational to successful SEO, no matter the business, industry, or audience. This multifaceted process sets the stage for your brand to growRead More

Opinions expressed by Entrepreneur contributors are their own. When others link to your website, Google wants to learn what value you can provide to users — the very reason someone gave you a backlink. That’s where digital public relations (digital PR) comes in. Compared to manual link building, digital PRRead More

Opinions expressed by Entrepreneur contributors are their own. Attending a marketing conference could be one of the most profitable investments of your time and money to bolster your brand and increase your marketing know-how. Marketing conferences are the hotspot for learning the latest trends in the marketing industry, developing yourRead More

Opinions expressed by Entrepreneur contributors are their own. Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil it, whichRead More

Opinions expressed by Entrepreneur contributors are their own. When focusing on search engine optimization (SEO) for the first time, it’s tempting to focus on one or two ranking factors, in particular keywords, in hopes of a quick ranking fix. However, improving search ranking is a much more comprehensive and necessarilyRead More

Opinions expressed by Entrepreneur contributors are their own. Have you ever taken blurry, out-of-focus pictures before only to figure out it wasn’t your photography skills that were the problem — it was the camera lens? After cleaning the glass, your pictures were perfect. Oftentimes, in business, it’s the same way.Read More

It used to be that outsourcing your marketing meant finding the villager with the loudest voice and wittiest turn-of-phrase to walk the lanes hawking your wares.Needless to say, marketing has evolved. And with that evolution, navigating the various services available for B2B marketing has become increasingly complex. While the ultimateRead More