The Franchise Playbook: Insider Tips for First-Time Buyers
The Duct Tape Marketing Podcast with Alex Smereczniak In this episode of the Duct Tape Marketing Podcast, I interviewed Alex Smereczniak, serial entrepreneur and CEO of Franzy, a platform transforming franchise discovery and acquisition. Alex has a deep understanding of franchise business strategy, from brand messaging to customer insights, andRead More
How to Adapt, Thrive, and Stay Human in an AI-Driven World
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, we dive into the evolving world of marketing in 2025, where artificial intelligence (AI) is reshaping how businesses operate. The discussion highlights the importance of balancing cutting-edge AI tools with timeless human elementsRead More
The Framework That Transformed My Business (And Can Transform Yours Too)
The Duct Tape Marketing Podcast with Nick Sonnenberg In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Sonnenberg, founder of Leverage, a leading operational efficiency consultancy, and author of the bestselling book Come Up for Air. Nick is an expert in business efficiency, team productivity, and workplaceRead More
Why Your Focus Groups Are Failing and What to Do Instead
The Duct Tape Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interviewed Jacqueline Lieberman, founder of Brand Crudo and creator of the Anti-Focus Group method. Jacqueline is a brand strategist who works with global giants like Google, Unilever, and Lexus to uncover rawRead More
Clone of Weekend Favs January 18th
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More
How Strategic Planning Can Help You Crush Your Goals in 2025
Strategic planning is one of those things that’s easy to push off because, let’s face it, running a business keeps you busy. But here’s the deal: if you don’t have a clear plan, it’s way harder to hit your goals. You’ll just be spinning your wheels instead of moving forward.Read More
Stop Killing Ideas! Use “Yes, And” Instead of “No, Because”
The Duct Tape Marketing Podcast with Duncan Wardle In this episode of the Duct Tape Marketing Podcast, I interviewed Duncan Wardle, former Head of Innovation and Creativity at Disney, who shared his strategies for embedding innovation and creativity into organizational culture. Duncan has spent decades fostering innovation in some ofRead More
Why Two Weeks Notice Is Hurting Workplace Culture
The Duct Tape Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interviewed Robert Glazer, founder of Acceleration Partners, a global partner marketing agency, and author of the bestselling book Rethinking Two Weeks Notice. Robert is an expert in workplace culture, employee retention, andRead More
Weekend Favs January 11th
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More
Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service)
Small business marketing can feel like an endless checklist: create content, run Google Ads, post on social media, and optimize for SEO. The advice is everywhere, but what if you’ve tried it all and still don’t see results? If this sounds familiar, you’re not alone. Many small business owners struggleRead More