The Duct Tape Marketing Podcast with John Jantsch

In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated?

I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation?

With the approach of producing ‘Pillar Content’ and breaking it into subtopics. The best use of many AI tools is to ‘produce good content in the easiest way possible,’ which is video—producing and repurposing it into various formats.

I also discuss the ‘Content Sprint Methodology,’ which involves using AI to generate additional assets based on the original content.

Key Takeaways

• Content is essential for building trust and authority.
• AI can be a valuable tool for content creation, but it is best used to generate ideas and enhance original content.
• Producing pillar content and breaking it into subtopics is an effective strategy for creating valuable and relevant content.
• Using AI to create videos and repurpose content can save time and effort in content production.
• The content sprint methodology involves starting with original content and using AI to generate additional assets

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Chapters

[00:00] The Importance of Content in Marketing

[00:57] Using AI Effectively in Content Creation

[02:23] AI’s Limitations in Producing Original Content

[04:34] Producing Pillar Content and Subtopics

[05:58] Repurposing Content with AI

[08:48] The Content Sprint Methodology

This episode was brought to you by:

ActiveCampaign

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Wix

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ActiveCampaign, John Jantsch, Wix