The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed JT Beckham, a senior manager of deliverability at ActiveCampaign,style=”font-weight: 400;”> leading the Deliverability team and collaborating with other teams across the organization. Prior to his current role, J.T. worked at Acoustic as a Global Manager, focusing on deliverability services and overseeing complex technical implementations. J.T. also worked at IBM for a significant period, holding various managerial positions. In this episode we discuss the intricacies of email deliverability and the essential changes required in 2024. As the leading expert in deliverability, JT provides insights and guidance on navigating the evolving landscape of email authentication and strategic practices.

Key Takeaways

Emphasizing the importance of email authentication, Beckham and I go into the technicalities of DKIM and DMARC, highlighting the need for proper configuration and SPF best practices. The episode underscores the significance of incorporating a visible one-click unsubscribe option within the header to enhance user experience and comply with RFC standards. Beckham also warns against ignoring these best practices, as it may lead to increased spam complaints and potential deliverability issues. The key takeaway is clear: businesses must proactively implement these crucial changes to safeguard their domain reputation and ensure successful email marketing campaigns.

Questions I ask JT Howarth:

[01:18] Tell us about what in email marketing will go into effect in January 2024 that people should know about?

[02:17] What does authentication mean?

[04:09] Will your emails bounce if you fail the authentication test?

[05:21] Are there tools out there than can help make this process easier?

[06:11] What do businesses have to watch out for when using a Gmail also on a domain?

[07:42] Are there things to be looking out for when using a service like Active Campaign?

[08:45] What is a DKIM?

[10:28] What is DMARC in email marketing?

[12:33] Where does one obtain information that should be in the DNS records?

[14:07] What is SPF in email marketing?

[15:25] Tell us about how DNS records are part of the onboarding process in Active Campaign

[17:26] Tell us about how having Unsubscribe in your header is shaping up to be requirement in email marketing

[20:11] What happens if a business chooses to ignore all these new recommendations?

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More About JT Beckham:

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