Don’t Waste Your Time on LinkedIn

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Europe, an international franchise of Entrepreneur Media. LinkedIn SEO is not on the minds of most LinkedIn users. SEO (search engine optimization) is something most leave to their website designers. However, this means that most LinkedIn users here inRead More

Don’t Slash Your Marketing Budget to Shreds in a Recession — Use These 3 Cost-Cutting Measures Instead.

Opinions expressed by Entrepreneur contributors are their own. Not since Sam and Diane, Rachel and Ross or Jim and Pam has there been this much “will it or won’t it” fuss. I’m talking about the recession, of course. Even The Wall Street Journal isn’t quite sure whether we’re in it,Read More

How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty

Opinions expressed by Entrepreneur contributors are their own. Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover their operatingRead More

What Recent Data Shows About The Rising Importance of Human Touch-Points in B2B Marketing

Are the human touch-points we use everyday as B2B marketers taking on greater importance in the face of record levels of digital content touched only by artificial intelligence (AI)? Facing increasing automation from ChatGPT and other AI-infused tools, B2B marketers are taking a closer look at our truly human touch-pointsRead More

Weekend Favs January 28

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

10 Must-Have Tools for Successful Media Outreach

Opinions expressed by Entrepreneur contributors are their own. In today’s digital landscape, it’s more important than ever to have effective tools and strategies in place to help you manage your online presence and reach your target audience. Whether you’re a business looking to improve your search engine rankings, a marketerRead More

7 Ways to Supercharge Your B2B SaaS Brand Visibility on LinkedIn

Opinions expressed by Entrepreneur contributors are their own. As a SaaS brand, chances are that a lot of your target users are on LinkedIn. The platform has about 90 million of its 830 million registered users as senior-level influencers and 63 million users who are in decision-making positions. This makesRead More

How to Use Personal Brand Photos to Stand Out on Social Media (and Be Remembered)

Opinions expressed by Entrepreneur contributors are their own. It doesn’t matter whether you’re a solopreneur or the founder of a company — to help your audience remember you and associate you with your offer, you must show your face regularly on socials. I know it feels safer to hide behindRead More

3 mitos sobre las relaciones públicas que dañan el éxito de tu marca

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Si estás construyendo una marca y tratando de que te reconozcan como líder de opinión en tu industria, lo más probable es que sepas lo que es sentir que le hablas a la pared. No se puede negar que cadaRead More

5 Sales and Marketing Trends for 2023 You Must Know

Opinions expressed by Entrepreneur contributors are their own. The world of sales and marketing is constantly changing, so staying on top of the latest trends is important. This article will look at five sales and marketing trends for 2023 that you need to be aware of. With the proper knowledge,Read More