In a world of consumer distrust, especially when it comes to marketing messages, it can sometimes feel like you’re living in the “Upside Down.” Everything that you thought was true about marketing and how you engage with customers and buyers is now different. In fact, sometimes nothing seems to makeRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Run a Google search for “agile marketing” today and you’ll see 144 million results. It’s an insanely hot topic, which has steadily grown more applicable and desired from it’s “Scrum” beginnings. Why are marketers today so obsessed with agility? Roland Smart, podcaster, author of “The Agile Marketer: Turning Customer ExperienceRead More

August 16, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. More than half of all Americans over the age of 12 have listened to at least one podcast, with virtually a third downloading or streaming a minimum of one per month (up from one in four peopleRead More

US digital ad spend up 18% YoY, new IAB report saysDigital advertising expenditures in the U.S. increased by 18 percent year-over-over from the first quarter of 2018, hitting $28.4 billion, with paid search comprising some 40%, according to new report data from the Interactive Advertising Bureau (IAB). ClickZ [embedded content]Read More

Does work follow you home?  When was the last time you had a work week that was actually 40 hours?  Marketers often feel pressed for time and overworked. In fact, according to recent Workfront research: 64% say they’re being asked to come up with new ways of working 58% areRead More

A decentralized approach to marketing might be the ticket. August 15, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. The principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes “a decentralized approach to connectivity,” and that “by getting rid ofRead More

The Storm Area 51 meme could be the perfect way to generate social media heat for your business. August 15, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Following close behind the social media movement Storm Area 51, Bernie Sanders announced that he would declassify Area 51 and publiclyRead More

Here are the decisive factors you won’t learn in an online marketing course. August 15, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I study successful entrepreneur Neil Patel’s insights a lot. His blog posts are great, and I always tend to share them with my colleaguesRead More

Marketing measurement. It’s absolutely essential, but perhaps one of the hardest marketing disciplines to master. Why? As Joseph Lindberg, Digital Communications Editor for Land O’Lakes, Inc., told a room of marketers at Digital Summit Minneapolis this week: “Measurement is a loaded term. It means many things to many people.” It’sRead More