The Power of Rituals in The Workplace

Marketing Podcast with Erica Keswin In this episode of the Duct Tape Marketing Podcast, I interview Erica Keswin. Erica is an expert in the business of working human. She helps top-of-the-class businesses, organizations, and individuals improve their performance by honoring relationships in every context. Erica is also the author ofRead More

Leveraging The Profit First Methodology with Dan Dollevoet

Agency Spark Podcast with Dan Dollevoet The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode of the Agency Spark Podcast,Read More

How to Personalize Your Marketing Without Being Creepy

March 3, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Everyone likes personal attention, but there’s such a thing as too much. When it comes to marketing, brands have to walk a fine, undefined line. Research has shown that people like personalized content. They just aren’tRead More

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

March 3, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand is out Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop. When the first inklings of what we have come to call influencer marketing emerged inRead More

The Secret Weapon You Have That No Competitor Can Take From You: A Good Story

March 3, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. You have talent, good ideas and a lot of passion, you are willing to take risks and youRead More

Understanding Behavioral Economics Can Help Your Business Grow

Give your business a boost by learning consumer psychology. Free Book Preview Winfluence Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques. March 3, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’llRead More

5 Payoffs B2B Marketers Win From Precision Pacing

How does having a proper pace make for better B2B marketing? Is there such a thing as an ideal pace when it comes to marketing efforts, and does it matter if you’re in a sprint or an ultra-marathon? Part of proper pacing is recognizing the length of your marketing raceRead More

Should You Start With PR or Marketing First?

With five startups under my belt, this is what I’ve found works best. Free Book Preview Winfluence Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques. March 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. EvenRead More

4 Reasons TikTok Should Be Part of Your Marketing Plan

The video-sharing platform remains one of the fastest growing apps in the U.S. and the world. Franchise Your Business Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization. Get Started March 2, 2021 5 min read Opinions expressedRead More

Marketable Skills You Learned From Your Personal Story

March 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In the age of the influencer and instant expert, there is a lot of competition in the entrepreneur space. It can leave one feeling unqualified and susceptible to imposter syndrome. In a build-your-own-dream economy, the totalityRead More