Weekend Favs October 20

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Top Brand Personalization Secrets From Scott Monty at #Pubcon 2018

Scott Monty brought his nuanced and precisely-paced neoclassical style of marketing to Pubcon Pro Las Vegas 2018, leading off with a Longfellow poem — a refreshing non-technical respite from the buzzwords otherwise pouring forth from most presenters at the tech-savvy conference, as he delivered a mainstage address about social media,Read More

4 Reasons to Get AMP’d Up About Google AMP with Google’s Ben Morss

What’s up with Google AMP? That’s what a room full of marketers were determined to find out on Thursday’s Pubcon Pro session with Google’s Developer Advocate, Ben Morss. In his session, Ben outlined the current state of Google AMP, why marketers should care, and how it can work along withRead More

5 Tips to Boost Your Ecommerce Sales on Cyber Monday

Your goal should be to make your deals too good to resist. Is 50 percent off too high? Probably. But some companies have found it works. October 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Last year, online transactions on Cyber Monday reached a recordRead More

Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed

2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New ResearchFor the ninth year MarketingProfs and Content Marketing Institute have released a detailed B2B content marketing report, with plenty of relevant insight for digital marketers. MarketingProfs The 6th Annual B2B Marketing Data ReportA newly-released Dun and BradstreetRead More

Reduce Friction, Increase Loyalty: Key Insights from Roger Dooley at #Pubcon Pro

Did you know, only 5% of our brain’s decision making is conscious? Leaving 95% for decisions made on a nonconscious level. As marketers, charged with increasing the quality and quantity of conversions (i.e. decisions), how do we address the 95%? Roger Dooley, speaker and author of Brainfluence: 100 Ways toRead More

7 Tips for Effectively Allocating an SMB Advertising Budget

By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you’ll make the budget you have more effective. October 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Last year, according to Statista, 47 percent of small businesses surveyedRead More

How to Optimize Customer Experience with AI – Top Tips from Microsoft’s Purna Virji

Purna Virji, senior manager of global engagement at Microsoft, has spoken at the Pubcon conference several times over the years, but the main stage presentation she gave yesterday in Las Vegas was her first time taking a deep look at the ever-evolving artificial intelligence landscape and how it can bolsterRead More

How the Female Leaders of Hims Got Men to Happily Talk About Hair Loss and Erectile Dysfunction

Founder Andrew Dudum knew that in order to build a company that would help men get honest about health, he’d need to do one thing: hire a lot of women. October 18, 2018 6 min read It’s been a big year for Hims. Since launching in November 2017, the men’sRead More

What Brand Evangelism Really Means — and Why It’s So Important

Evangelism isn’t something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go. October 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Have you ever heard someone describe themselves as a “brand evangelist”? WhatRead More