Bold Moves for Future-Ready Marketing: What to Stop Doing Immediately
TL;DR The future of marketing belongs to those who have the courage to stop outdated practices. Cut excessive and generic content, ignore vanity metrics, prioritize authenticity, build trust, let go of comfort zones, use technology wisely, adapt for AI, and focus on community over funnels. Letting go of what’s holdingRead More
The Four Conversations: Blair Enns on Leading, Pricing, and Selling Expertise
Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Blair Enns, founder of Win Without Pitching and a leading authority on selling creative and consulting expertise. Blair shares insights from his new book, The Four Conversations, which distills decades of agencyRead More
How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io
Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO. Jon shares how AI is shifting the landscape for marketers, agencies, and entrepreneurs,Read More
How to Stay Visible in the AI Search Era
Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors. Search engine optimization (SEO)Read More
The Future of Local SEO in the Age of AI with David Hunter
Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews David Hunter, CEO ofLocal Falcon andEpic Web Studios, to explore the rapidly evolving landscape of local SEO.With over 15 years in digital marketing, David brings a grounded and tactical perspective onRead More
From Rankings to Relevance: How One Remodeling Contractor Is Winning in the Age of AI Search
TL;DR Search is shifting from keywords to conversational queries and AI-driven answers. Remodeling contractors can win by becoming the trusted source answer engines rely on. The Duct Tape Marketing Search Visibility System (SVS) outlines a practical path forward. Strategy First is the foundation—defining your ideal client and unique message isRead More
Why AI Is Reshaping Every Stage of the Buyer’s Journey
Listen to the full episode: Episode Overview In this solo episode of the Duct Tape Marketing Podcast, marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey. He revisits the foundational concept of the Marketing Hourglass and explores how every stage—from awareness to referral—requiresRead More
How AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It
1. Introduction: The AI Tsunami in B2B Marketing Let’s get real—AI isn’t coming for B2B marketing. It’s already here, and it’s shaking the foundation of how buyers find, evaluate, and choose vendors. If you’re still treating AI like some futuristic gadget, you’re missing the point. Buyers—especially Millennials and Gen Z,Read More
Why It’s Time to Retire the Idea of Retirement with Derek Coburn
John Jantsch (00:01.085) Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Derek Coburn. He’s a seasoned financial advisor and entrepreneur with over 25 years of experience. He is the co-founder of Cadre, an exclusive community of CEOs andRead More
How The Nova Method Is Redefining PR and Brand Trust in the Age of AI
Listen to the full episode: In this episode of the Duct Tape Marketing Podcast, I interviewed Christine Perkett, a veteran entrepreneur and marketing communications expert with nearly 30 years in the field. Christine is the co-founder and CEO of The Nova Method, a PR and communications firm grounded in whatRead More