Opinions expressed by Entrepreneur contributors are their own. It seems like “brand voice” is the buzzword of 2023, but it’s more than just a trend. Nailing your brand voice is key so you can differentiate yourself and build your business in an authentic way. The problem is that understanding yourRead More

Opinions expressed by Entrepreneur contributors are their own. Persuasion in UI/UX design refers to the intentional use of design elements, techniques and psychological principles to influence and encourage users to take specific actions or make desired decisions. It involves crafting the user experience in a way that motivates and convincesRead More

Opinions expressed by Entrepreneur contributors are their own. Almost every superhero has a sidekick. It’s not that Batman isn’t capable of amazing feats on his own, it’s just that he can accomplish so much more with Robin at his side. Duo do-gooders, or even partners in crime, can be unstoppableRead More

Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast, I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Mary is also the co-creator of a new course with Reforge and hostsRead More

Es probable que hayas estado en una docena de reuniones de marketing que comenzaron con alguien diciendo: “Pensemos en nuestra competencia por un minuto”. Apuesto a que hubo algunas personalidades tipo A (¿tal vez tú?) que han hecho su tarea y descargado la lista completa de marcas que hacen algoRead More

Opinions expressed by Entrepreneur contributors are their own. As Juneteenth approaches, brands are again preparing to commemorate this day. While the holiday has been celebrated within the Black community for quite some time, it was not until 2021 that it became a federal holiday. Juneteenth has become more commercialized inRead More

Opinions expressed by Entrepreneur contributors are their own. You’ve probably been to a dozen of marketing meetings that started with someone pulling out a whiteboard and saying, “Let’s think about our competition for a minute.” I bet there were some A-type personalities (maybe you?) who’ve done their homework and unloadedRead More

Opinions expressed by Entrepreneur contributors are their own. Naming your bakery Best Damn Cookies is a bold move, but Chef Dave Dreyfus, co-owner and head baker at Best Damn Cookies in New York City, has the credentials to back it up. A former chef at the Michelin 3-star restaurant TheRead More

Opinions expressed by Entrepreneur contributors are their own. Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that they makeRead More

Marketing Podcast with Kate Volman In this episode of the Duct Tape Marketing Podcast, I interview Kate Volman. She is the CEO of Floyd Coaching. With over twenty years of experience in developing and leading life-changing programs for entrepreneurs and leaders, she has a passion for helping people grow.  HerRead More