Important Lessons I Learned From a Rebrand

Opinions expressed by Entrepreneur contributors are their own. Take it from me: rebrands are exciting — full of a fascinating mixture of promise and chaos — but they can also become total messes if not executed with precision and proactivity. The trouble is that this task happens so rarely in aRead More

How to Use Keyword Difficulty in Your Content Strategy

Opinions expressed by Entrepreneur contributors are their own. Targeting proper keywords is as crucial to successfully operate a website as creating eye-catching images or coming up with a winning URL. To assess which keywords are or are not worth targeting, webmasters use various tools and techniques — by far theRead More

5 Golden Benefits of PR

Opinions expressed by Entrepreneur contributors are their own. Public relations is a common buzz-phrase in business language today, but too few industry professionals actually grasp its true meaning, and how to make it reap maximum benefits. First and foremost, PR is not the same as marketing, and it’s entirely differentRead More

This Female-Founded Company Has Improved Stock Photography

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded marketplace, it can be difficult to make your business standRead More

Weekend Favs January 22

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

B2B Marketing News: More Executives Using Social, B2B Events Rebound, New Trust Barometer Data, Meta’s New Ad Policies, & Mobile Ad Spend Rises

B2B Pros Worry About Leads Getting To The Right Person, Study Finds58 percent of B2B marketers have said that they are only somewhat or not confident in their organization’s process for taking inbound leads to proper sales team members — one of several statistics of interest to digital marketers containedRead More

Standing Out In A Crowded Market

Marketing Podcast with Mike Michalowicz In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And we’re talking aboutRead More

How Newsletter Sponsorships Can Maximize Your Marketing

Opinions expressed by Entrepreneur contributors are their own. You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to grow their customer leads. Newsletter sponsorships can transform your marketing strategy, allowing your business to reach millions ofRead More

How to Meet Customers At Their Pain Points

Opinions expressed by Entrepreneur contributors are their own. It’s long been said that customers don’t make purchases for the “features and benefits” of what a product or service has to offer. Rather, they purchase when they truly feel something will solve a problem that’s causing them a real pain. IfRead More

4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business

Opinions expressed by Entrepreneur contributors are their own. People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your aim should always be to give your customers such a great experienceRead More