The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I do a solo deep dive into the fast-changing world of SEO and what it means for small businesses, marketing consultants, and agencies alike.
Is search engine optimization (SEO) still worth it? What do zero-click searches and AI content mean for your online strategy? If you’ve seen a dip in organic traffic or keyword rankings lately, it’s time to stop panicking and start rethinking your approach. I unpack a new, modern SEO framework designed to boost search visibility, attract high intent traffic, and drive real business results.
Whether you’re focused on local SEO, creating strategic content, or looking to optimize Google Business Profile, this episode gives you an actionable blueprint to level up your SEO for small businesses.
Key Takeaways:
- SEO Isn’t Dead—It’s Just Evolved
Dwindling clicks and changing algorithms mean we need a new playbook—one focused on search presence, not just keyword rankings. - Zero-Click Searches Are the New Normal
With Google answering questions right on the SERP, it’s time to pivot from traffic obsession to meaningful brand authority and engagement. - Think Visibility Over Rankings
Use tools like Google Search Console to measure click-through rates, branded search growth, and query diversity—not just top 10 positions. - AI Content is Your Friend (If Used Right)
From ideation to FAQs, leveraging AI for SEO content helps scale your efforts—just don’t lose your brand’s voice and strategy. - Content Clusters Beat One-Off Posts
Learn how to build content clusters for SEO that support the buyer’s journey and amplify your content optimization efforts. - Double Down on Local
Optimize Google Business Profile like it’s your homepage. Publish content, post updates, and answer local FAQs to improve local SEO. - Focus on Intent-Based SEO
Create strategic content that maps to real customer intent, not just search volume. Use the marketing hourglass to guide content across each stage of the journey. - Backlinks Should Build Brands
Forget shady directories. Use podcast backlinks, PR, and industry partnerships to grow brand authority and earn trust. - Say Goodbye to Vanity Metrics
It’s not about traffic anymore—it’s about SEO reporting that drives results like leads, engagement, and conversions.
Chapters:
- [00:09] Introduction
- [01:52] Search Presence and Visibility
- [04:10] Embracing AI for Content
- [05:59] Local Search Isn’t Going Anywhere
- [08:29] Prioritize Intent Based SEO
- [11:06] Link Building
- [13:58] Long Tail Queries
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