The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch, founder of Duct Tape Marketing, in a solo episode where I dig into one of the most misunderstood and underutilized SEO tools: Google Search Console. While many marketers chase rankings and expensive tools, they often overlook this free, data-rich platform that can radically enhance your search visibility, content strategy, and overall digital marketing performance.
I break down five practical ways to use Google Search Console to improve your SEO metrics, better understand keyword performance, and build an organic traffic engine rooted in real user intent. Whether you’re a seasoned SEO or a small business owner just starting out, these tips will help you rethink how to approach search engine optimization—with a focus on visibility, trust, and conversion.
Key Takeaways:
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Discover User Intent Through Performance Reports
Google Search Console helps you see the exact search queries bringing users to your site. By filtering for pages with high impressions but low click through rate, you can identify missed opportunities for content optimization and adjust your metadata or headlines to boost engagement. -
Mine Long-Tail Keywords for High-Intent Traffic
Even if some queries have low volume, they often reveal specific search intent. Optimizing content around these terms—via blog posts, FAQs, or service pages—can drive higher-converting organic traffic. -
Track Branded and Local Searches
Monitoring searches for your brand name or competitors (e.g., “Your Business + Reviews”) uncovers how users validate companies. Use this insight to craft branded searches content like testimonials, review roundups, and Q&As. -
Focus on Visibility, Not Just Rankings
Traditional ranking factors fluctuate, but your website visibility and trust signals—like total impressions, average CTR, and converting pages—offer a clearer view of true SEO performance. Think in terms of presence, not just position. -
Use GSC Data to Guide AI and Content Creation
Feed your top queries into tools like ChatGPT to generate content strategy briefs and ideas that align with real user searches. This helps ensure you’re creating content that answers actual questions and builds credibility.
Chapters:
- 00:09 SEO is Not Dead
- 02:53 Intent and Content Opportunities
- 05:12 Local and Branded Visibility Signals
- 05:53 Measuring Trust and Visibility
- 07:05 Fixing Technical Problems
- 08:06 Guiding AI Content
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