Most founders come to a marketing conversation with a tactic already in mind. Better website. More leads. A LinkedIn strategy. Maybe an AI tool that’ll finally make content easy. The tactic changes. The assumption underneath it doesn’t: the marketing needs to change. After 20 years doing this work with smallRead More

Catch the full episode: Overview Most companies hit a ceiling not because of strategy or market conditions, but because the leader is still trying to be the smartest person in the room. In this episode, John Jantsch sits down with Jason Wild, executive advisor and co-author of Genius at Scale,Read More

Catch the Full Episode: Overview Most agency founders think becoming CEO is the finish line. Jason Swenk says it is actually one of the traps. In this episode, John Jantsch sits down with Jason Swenk, founder of Agency Mastery and author of Operator to Owner, to walk through the fiveRead More

Featuring insights from Sara Nay, CEO of Duct Tape Marketing It starts with a sick feeling. You built your business on referrals. Good work led to good word of mouth and for years, that was enough. Then you look up and realise it has been months since a new oneRead More

Catch the Full Episode:   Overview Most small business owners are not stuck because of strategy. They are stuck because they have drifted away from a clear answer to one question: what is the point? In this episode, John Jantsch sits down with Tom Rath, bestselling author of StrengthsFinder 2.0Read More

Catch the Full Episode: Overview Most small business owners are sitting on one of the most powerful marketing channels available and never use it. In this episode, John Jantsch welcomes back Jess Ekstrom, founder of Mic Drop Workshop, to make the case that speaking from a stage is not aRead More

Most small businesses aren’t short on marketing activity. They’re short on the clarity that would let them do less of it. After working with hundreds of small businesses on their marketing strategy over 30 years, I’ve seen the same pattern: scattered tactics, inconsistent messaging, and a team that’s busy butRead More

Catch the Full Episode: Overview Most small businesses have written off the press release as a relic. They should not have. In this episode, John Jantsch sits down with Mickie Kennedy, founder of eReleases, to make the case that earned media is more valuable now than it has been inRead More

Catch the Full Episode: Overview Most conversations about AI focus on tools, workflows, and competitive advantage. This episode goes deeper. John Jantsch sits down with Derek Rydall, bestselling author of A Whole New Human, to explore a question that rarely gets asked: what happens to the human being while theRead More

Catch the Full Episode Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with serial entrepreneur Brian Will to unpack the real reasons most businesses fail and why it has little to do with product, market, or funding. Drawing from his experience buildingRead More