Catch the Full Episode: Overview In this episode of the Duct Tape Marketing Podcast, Sara Nay sits in for John Jantsch and talks with Heidi Ellsworth, president of Roofers Coffee Shop, about how small businesses build trust with customers. Ellsworth has spent more than 30 years in roofing, much ofRead More

Catch the Full Episode Overview 9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian Gerstner has the research to explain how both are true, and it’s less dire than it sounds. Gerstner co-foundedRead More

Catch the Full Episode Overview 9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian Gerstner has the research to explain how both are true, and it’s less dire than it sounds. Gerstner co-foundedRead More

Catch The Full Episode Overview Marketing output is up everywhere, and John Jantsch has good news about where to point it. AI has made it easy for anyone to put out decent marketing content, so the businesses that stand out now are the ones building genuine trust, not churning outRead More

Think about the last time you needed a service you’d never bought before. A new accountant. A contractor. Someone to fix your marketing. Where did you start? For more and more buyers, the honest answer is: they asked AI. The research backs this up. 6sense found that 94% of buyersRead More

Catch The Full Episode Overview What if the ideas you already have are worth more than any marketing campaign you could run? That’s the question at the center of this conversation with Peter Winick, founder and CEO of Thought Leadership Leverage and co-author of The Thought Leadership Handbook: How theRead More

Something odd is happening in marketing right now. Output is way up. Results are down. Business owners tell me they’re publishing more content, sending more email, and running more outreach than ever, and the phone rings less than it did 2 years ago. Here’s what I think is going on.Read More

Catch The Full Episode Overview Most founders spend years chasing customers who love their product but never buy. In this episode, John Jantsch talks with Rob Snyder, a serial startup founder, Harvard Innovation Labs fellow, and operating partner at Grix VC, about the pull framework: a four-part model for identifyingRead More

Catch The Full Episode Overview What happens to a business when the tactical, repetitive work that once trained junior employees gets absorbed by AI? That question sits at the center of this conversation with Paul Roetzer, founder and CEO of SmarterX and the Marketing AI Institute. John Jantsch and RoetzerRead More

Catch The Full Episode Overview What does state propaganda have in common with the voice in your head telling you to play it safe? According to social psychologist Owen Fitzpatrick, more than you’d think. In this episode, Fitzpatrick joins John Jantsch to unpack the psychological machinery behind belief change, andRead More