How You Can Help Your Public Relations Provider Help You

Opinions expressed by Entrepreneur contributors are their own. I recently watched Jerry Maguire with my kids. They’d never seen it — and I hadn’t watched it from beginning to end in ages. When the film came out in 1996, a famous line was born. No, I’m not thinking of “ShowRead More

Weekend Favs May 06

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

6 Spreadsheet Fails That Could Destroy Your Business

Opinions expressed by Entrepreneur contributors are their own. Spreadsheets are one of the most versatile and widely used tools in the business world. They offer an easy way to organize and manipulate data, make calculations and create visual representations of information. However, when used for inappropriate tasks, spreadsheets quickly becomeRead More

How Employee Advocacy Can Help You Overcome the Challenges of Limited PR Budgets

Opinions expressed by Entrepreneur contributors are their own. Startups and small businesses know that creating effective PR and marketing strategies can be challenging, especially when working with limited budgets. Traditional advertising can be expensive, and reaching new customers through social media can take time and effort. However, there is aRead More

How Ecommerce Businesses Can Beat Rising Ad Costs and Build Resiliency in Times of Economic Uncertainty

Opinions expressed by Entrepreneur contributors are their own. The best way to pass safely through a storm is often by being prepared before it hits. In the case of ecommerce startups, that means bracing for rising advertising costs, inventory delays and expensive capital. Jamie Dimon, the CEO of JPMorgan &Read More

Elevate B2B Marketing News: LinkedIn Tops 930M Users & Lines Blur Between B2B & B2C

More pressure on B2B marketers to prove ROI41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), with some 86 percent also having said that intent data turns marketing qualified leads (MQL) into sales accepted leads (SAL) —Read More

Elevate B2B Marketing News Roundup: LinkedIn Tops 930M Users & Lines Blur Between B2B & B2C

More pressure on B2B marketers to prove ROI41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), with some 86 percent also having said that intent data turns marketing qualified leads (MQL) into sales accepted leads (SAL) —Read More

Purposeful Growth: The New Revolution For Business Success

Marketing Podcast with Mark Mears <img loading="lazy" decoding="async" width="300" height="300" class="alignleft wp-image-71296 size-medium" src="https://149781471.v2.pressablecdn.com/wp-content/uploads/2023/05/Blog-DTM-Podcast-Graphics-–-New-300×300.png" alt="In this episode of the Duct Tape Marketing Podcast, I interview Mark Mears. He’s a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams,Read More

Almost 25% of Your Email List Has Gone Bad in the Past Year. Here’s How to Fix It.

Opinions expressed by Entrepreneur contributors are their own. By 2025, more than 4.5 billion people worldwide will have at least one email address. Email is a profitable marketing channel because it provides a direct and personal line of communication with prospects. But it only works if your emails land inRead More

5 Ways the AI Revolution Can Help your Ecommerce Business

Opinions expressed by Entrepreneur contributors are their own. Open AI’s ChatGPT has created a buzz about the current “AI Revolution,” but it isn’t a revolution for everyone. This is a time of innovators slowly handing off AI applications to early adopters. The early majority is still waiting on the sidelines,Read More