Catch The Full Episode Overview Marketing output is up everywhere, and John Jantsch has good news about where to point it. AI has made it easy for anyone to put out decent marketing content, so the businesses that stand out now are the ones building genuine trust, not churning outRead More

Think about the last time you needed a service you’d never bought before. A new accountant. A contractor. Someone to fix your marketing. Where did you start? For more and more buyers, the honest answer is: they asked AI. The research backs this up. 6sense found that 94% of buyersRead More

Catch The Full Episode Overview What if the ideas you already have are worth more than any marketing campaign you could run? That’s the question at the center of this conversation with Peter Winick, founder and CEO of Thought Leadership Leverage and co-author of The Thought Leadership Handbook: How theRead More

Something odd is happening in marketing right now. Output is way up. Results are down. Business owners tell me they’re publishing more content, sending more email, and running more outreach than ever, and the phone rings less than it did 2 years ago. Here’s what I think is going on.Read More

Catch The Full Episode Overview Most founders spend years chasing customers who love their product but never buy. In this episode, John Jantsch talks with Rob Snyder, a serial startup founder, Harvard Innovation Labs fellow, and operating partner at Grix VC, about the pull framework: a four-part model for identifyingRead More

Catch The Full Episode Overview What happens to a business when the tactical, repetitive work that once trained junior employees gets absorbed by AI? That question sits at the center of this conversation with Paul Roetzer, founder and CEO of SmarterX and the Marketing AI Institute. John Jantsch and RoetzerRead More

Catch The Full Episode Overview What does state propaganda have in common with the voice in your head telling you to play it safe? According to social psychologist Owen Fitzpatrick, more than you’d think. In this episode, Fitzpatrick joins John Jantsch to unpack the psychological machinery behind belief change, andRead More

Catch The Full Episode  Overview Most leaders believe they see the whole picture. The trouble is, we all have blind spots. In this episode of the Duct Tape Marketing Podcast, John Jantsch talks with international leadership expert Cornelia Choe, co-author with Marshall Goldsmith of The Panoramic Leader: How Great LeadersRead More

Catch the Full Episode: Overview Most small business owners assume neuromarketing and behavioral science are tools reserved for big brands with big budgets. In this episode, John Jantsch talks with Roger Dooley, author of three books on the intersection of brain science and business, about his latest release, The PersuasionRead More

Catch the Full Eisode: Overview Automation is everywhere in small business right now, from chatbots to email sequences to review requests. The question Doug Dibert Jr. raises on this episode is a pointed one: as you add more AI to your customer communication, are you accidentally making people trust youRead More