Opinions expressed by Entrepreneur contributors are their own. Whether your business is a new kid on the block or has been around for a decade, you know you need consistent marketing to reach and resonate with your target customers. Without marketing, you cannot hope to hit optimal sales figures orRead More

Opinions expressed by Entrepreneur contributors are their own. Personalization is no longer an optional business strategy: 71% of consumers expect personalized experiences with brands, and even more express frustration with businesses that miss the mark. But it’s not enough to just personalize the message — you must also tailor theRead More

Opinions expressed by Entrepreneur contributors are their own. Can you make it as a business in today’s world without tons of reviews? The answer is yes, but it takes time and targeted efforts. First, let’s talk about why reviews matter. Seeing high ratings from other consumers provides reassurance to buyersRead More

Opinions expressed by Entrepreneur contributors are their own. Outbound marketing is a type of advertising where a company directly reaches out to potential customers to make the first contact. Typically, people associate outbound marketing with outreach channels such as radio advertisements and TV, outdoor banners, telemarketing, print media and directRead More

Opinions expressed by Entrepreneur contributors are their own. There is no doubt that TikTok has evolved beyond the newcomer application that brands initially dismissed. TikTok has come a long way since its early 2020, deep-in-a-pandemic-lockdown days. Indeed, the platform started as an app for dancing teenagers, lipsyncs and pure entertainmentRead More

As the U.S. celebrates Thanksgiving Day this week, we can all look back at another unique year of opportunities, challenges, and changes in the B2B marketing landscape. Despite the challenges we’ve all faced, we’ve grown, adapted, and overcome, and now is an ideal time to look back on those partsRead More

Opinions expressed by Entrepreneur contributors are their own. Inbound marketing is one of the most common practices for generating awareness and new business. It is the methodology that suggests you should be attracting customers through valuable content and experiences instead of disrupting them with advertising, sales and the like. AccordingRead More

Opinions expressed by Entrepreneur contributors are their own. Why do some businesses succeed while others fail? Many factors contribute to a business’s success, but one of them is brand building. Your brand is what sets you apart from your competition and tells your customers who you are and what you’reRead More

Opinions expressed by Entrepreneur contributors are their own. What did we do before websites? Do we even remember a time without them? Not likely. In 1992, there were ten websites online; fast forward 30 years, and there are roughly 1.14 billion made up of 50 billion individual web pages, withRead More

Marketing Podcast with Jason Feifer In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. Key Takeaway:Read More