Ask Yourself These 3 Questions Before Picking Up Another Marketing Playbook

Opinions expressed by Entrepreneur contributors are their own. Who doesn’t love a good playbook? Lucky for you, there are millions available for anything you might need — so many that a quick Google search of “marketing playbooks” returns 45 million results in seconds. With titles ranging from the ambiguous (CompleteRead More

Committing To Your Niche And Owning Your Market

Marketing Podcast with Brent Weaver In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of uGurus, aRead More

Using Social Media Alone To Build Your Brand’s Online Community Means You Risk Losing It All. Here’s Why.

Opinions expressed by Entrepreneur contributors are their own. Last week, my Facebook account was restricted for sixty days (yet again) because the company’s AI algorithm incorrectly labeled a post I made about having to replace my truck’s transmission as “hate speech.” This isn’t an isolated incident. It’s happened to meRead More

3 Tips for Using Consumer Data to Create More Personalized Experiences

Opinions expressed by Entrepreneur contributors are their own. The world looked a lot different 50 years ago. The first cable network had just debuted, the compact disk was still cutting-edge technology, and the official birthday of the internet was more than a decade away. Consumer expectations also looked quite differentRead More

What You Should Be Tracking In Your Marketing Efforts And Why

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about the topic of analytics — specifically tracking results, either for your own business or for clients that you may work with. Key Takeaway: Tracking and analyticsRead More

How To Turn Your Customers Into Lustomers™

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

You Need an Agent for Your Next Book. Here’s How to Sharpen Your Pitch and Secure the Right One.

Opinions expressed by Entrepreneur contributors are their own. Writing a book is no easy task. After all of the hours you’ve poured into your manuscript, you want to ensure that your proposal stands out — after all, literary agents receive hundreds of pitches a week. So how do you secureRead More

7 Tips for Creating the Perfect Pitch

Opinions expressed by Entrepreneur contributors are their own. Whether you’re a content writer, copywriter or journalist, pitching is the first step to getting published. Unfortunately, it’s also one of the most nerve-racking aspects of writing. But, if you want to make a living at it, it’s something you’ll have toRead More

Digital-First: Why B2B Marketers Need Digital Asset Management (DAM) More Than Ever

The pandemic has ushered in a new digital-first era for B2B brands, complete with an ever-deeper and more complex ocean of digital assets — but how can today’s organizations and marketing teams keep track of this influx of online content? Before the pandemic, digital asset management systems — DAM forRead More

Blockchain Will Change Your Marketing Strategy. Here’s How.

Opinions expressed by Entrepreneur contributors are their own. Blockchain and cryptocurrency have become buzzwords far beyond the worlds of digital marketing and technology. Experts predict the blockchain market will grow to nearly $40 million by 2025. But while crypto-related buzzwords have become impossible to avoid daily, not everyone is fullyRead More