Next Best Actions, Offers and Products. Is Next Best Experience the Future?
Opinions expressed by Entrepreneur contributors are their own. It happens all the time. Your favorite grocery store rearranges items so now your morning cereal is right there where you can reach. You get a promotion email. Amazon recommends three items you could potentially buy. These are all examples of companiesRead More
Weekend Favs May 21
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More
Why Developers Need a Contextual Framework to Truly Understand Their Users
Opinions expressed by Entrepreneur contributors are their own. An aspect of UI/UX design that many developers have firmly internalized is the fluidity of design and development trends and their ability to shift and change throughout time. Always at the cusp of something new, something more innovative and something much moreRead More
Your Brand Can Become Part of the Metaverse. Here’s How.
Opinions expressed by Entrepreneur contributors are their own. The metaverse has become one of the most talked-about innovations since Mark Zuckerberg bet Facebook’s future on it. He went so far as to rename his company, Meta. The metaverse is the next iteration of the evolution of the internet. It’s aRead More
B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide
Google Shares Sneak Peek At New Advertising FeaturesGoogle has offered a look inside several of its new forthcoming Google Ads features, including responsive display and mobile ads that animate static imagery and better white space formatting, highlighted in a showcase of examples from firms that have tested the new tools,Read More
How to Improve Your Digital Copywriting
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. With the sheer prevalence of digital marketing today, it can be easy toRead More
If You Really Want to Understand Customer Needs, Avoid Surveys
Opinions expressed by Entrepreneur contributors are their own. Whether you’re a business just starting out or have been around for decades, you’ve probably used surveys to keep a pulse of your customers. It’s a tool that has been around for almost 200 years and continues to drive many insightful nuggetsRead More
How To Build Great Leadership Teams
Marketing Podcast with Jack McGuinness In this episode of the Duct Tape Marketing Podcast, I interview Jack McGuinness. Jack is a management consultant with over 35 years of experience. After serving with the U.S. Army’s 10th Mountain Division, he helped build a successful boutique management consulting firm where he servedRead More
6 Ways to Determine if Your Content Marketing Team is Delivering Results
Opinions expressed by Entrepreneur contributors are their own. You know content marketing drives success both online and offline. But how are you supposed to tell if it’s working so you can improve your content marketing efforts? And if you can’t tell, then how can you justify continuing to sink anyRead More
Stay Ahead of the Curve By Implementing the Right Business Strategy at Each Stage
Opinions expressed by Entrepreneur contributors are their own. Your marketing strategies will change depending on where you are in your company’s growth cycle — startup, scaling, undergoing a transformation — and it’s only by understanding how marketing evolves with the stages of your business that you can stay ahead ofRead More
