Viva Video: B2B Buyers Prefer It Over Written Content, Study ShowsA leading 70 percent of B2B buyers favor video when it comes to creating awareness of business problems, topping second-place research reports at 44 percent and webinars at 40 percent, while 95 percent have said that they’re more receptive toRead More

Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is also the Co-founder and Chairman of BrandCycle. He has a new book outRead More

Opinions expressed by Entrepreneur contributors are their own. Content is king. This phrase has received a lot of attention in the new age digital market. Each business that establishes its digital presence is competing for compelling and crisp content. At this point all are aware that the content on aRead More

Opinions expressed by Entrepreneur contributors are their own. For the first time in the company’s 77-year history, Baskin-Robbins is launching a full line of merchandise to commemorate its recent glow-up, hinged on the new tagline “seize the yay.” The campaign celebrates decades of Baskin’s history in being a staple forRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing is constantly evolving, forcing businesses to change withRead More

Opinions expressed by Entrepreneur contributors are their own. Small businesses are fueling innovation and bridging critical gaps in virtually every industry. According to Semrush, small businesses also create 1.5 million jobs and account for 64% of all new jobs in the U.S. Of course, the purpose for venturing into entrepreneurship differsRead More

Marketing Podcast with Vanessa Van Edwards In this episode of the Duct Tape Marketing Podcast, I interview Vanessa Van Edwards. Vanessa is the Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People, translated into 16 languages. More than 50 millionRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

The world doesn’t need another candle brand,” people told Abigail Cook Stone, a former art buyer for Ralph Lauren. But Cook Stone disagreed. She was an avid candle consumer, and she’d looked high and low for one that was aesthetically exciting, smelled more like vine-covered pergolas and minty cocktails thanRead More

Opinions expressed by Entrepreneur contributors are their own. Tech companies, especially those in their early stages, tend to go all-out when it comes to product development, but end up skimping on marketing elements — particularly community building. There are plenty of reasons why this may be the case, from budgeting concernsRead More