The Purpose of Content Marketing for B2B vs. B2C Brands88 percent of content marketers say that creating brand awareness is the primary purpose of content marketing, with 79 percent noting audience education, while some 78 percent said building increased trust and credibility — three of several statistics of interest toRead More

Opinions expressed by Entrepreneur contributors are their own. Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget intact. There are tips for law firm testimonials that can boost these brief nuggets of content from ordinary to outstanding. Rather thanRead More

Opinions expressed by Entrepreneur contributors are their own. It’s not your imagination: People are quitting their jobs in droves. Nearly 4 million people left their current positions in July alone, and the exodus is just getting started. Economists have dubbed it the Great Resignation of 2021, with up to 40% of workers thinkingRead More

Opinions expressed by Entrepreneur contributors are their own. Let’s face it. Domain names are getting expensive. If you’re lucky, and you’re trying to get a domain name that’s long, strange or not hotly contested, you can probably pick up the name for just a few bucks. But if you wantRead More

Marketing Podcast with Marc Mawhinney In this episode of the Duct Tape Marketing Podcast, I interview Marc Mawhinney. Marc is a lifelong entrepreneur who helps coaches get more clients without paid advertising. He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle,Read More

Marketing Podcast with Brent Weaver In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of uGurus, aRead More

Opinions expressed by Entrepreneur contributors are their own. A cursory Google search for “2022 Franchising Trade Shows” reveals dozens of different expos and conventions and exhibits happening over the next few months. For franchise brands, trade shows should be viewed as “target-rich” environments, as the majority of attendees – sometimesRead More

Opinions expressed by Entrepreneur contributors are their own. If you’re only in contact with current customers about YOUR services, you might be missing out on a whole lot of profit. You’re also leaving a huge segment of your clients underserved. The good news is that this can be quickly fixed by usingRead More

Opinions expressed by Entrepreneur contributors are their own. In this tech market, it can be difficult for leaders to stand out from the crowd. Your company’s success depends on how deliberately you can differentiate your offering from that of the competition.  Successfully differentiated B2B high tech businesses consistently develop unique products, services andRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More