Lessons About Marketing Complacency I Had to Learn the Hard Way
June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. 2020 cast many unprecedented obstacles for businesses. From the mass exodus of in-office work because of the Covid-19 pandemic to quantum shifts in consumer buying behavior, we saw many businesses struggling to stay afloat while managingRead More
5 Simple Rules to Boost Your Visual Marketing ROI
Customers understand and remember visual content more than they do text. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Visual marketing is oneRead More
Weekend Favs June 12
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
8 Must-Have Skills for an Expert Content Marketer
June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Are you looking to hire an expert content marketer, but struggling to sort through the masses of marketers who say they have the writing chops? You’re not alone. “Everyone — and I mean EVERYONE — thinksRead More
Vulnerability In the Supply Chain: Keys For Building A Resilient Business
June 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Continuous evolution across all facets of business is normal, but never has the pace been as fast as it is now. Technology and digital disrupters, changes in workforce skill sets and work patterns, and of course,Read More
4 Smart Ways to Write Dynamic Sales Copy (Without Actually Writing a Single Word)
June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Let’s face it, no business owner likes writing copy. But unless you’re lucky enough to have a copywriter on your team, chances are you’re stuck penning your own emails, sales letters and Facebook ads. The trouble is,Read More
B2B Marketing News: Most Critical B2B Challenges, Marketers Are In Demand, YouTube’s New Analytics, & Social Video Reach Grows
B2B Better: Customers Vote For The Most Trusted BrandsApple, Amazon, Adobe, LinkedIn and Google garnered the top five spots among B2B professionals as the most trusted B2B brands, followed by Microsoft, FedEx, HubSpot, UPS, and American Express, according to recently-release survey data of interest to digital marketers. MediaPost How toRead More
Is Launching a New Brand the Right Move for Your Company?
June 10, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. One of the most common challenges I see clients wrestling with — from solopreneurs to established businesses — is how to structure and manage multiple brands. The tendency is to jump straight to logo development forRead More
3 Reasons Simple Isn’t Always Better When It Comes Logo Designs
June 10, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your recognizability and avoid alienating your existing customers. With this much at stake, aRead More
From Idea to Revenue: A Six-Step Formula to Launching a Six-Figure Business
June 10, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. If you’re like most entrepreneurs, you may have tried to launch a product or service without a well-defined plan. You may have tried throwing every marketing strategy at your customer base, hoping something would stick. When your audience doesn’t buyRead More