How important is engagement in B2B marketing? To say that engagement plays a crucial role in creating successful B2B marketing content is an understatement, as it’s how we connect with customers, and a key element in the process of building trust and the desire to continue interaction with a brand.Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Marketing Podcast with Jeffrey Shaw In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffery is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. He’s also the author of aRead More

More B2B Tech Content Marketers Successfully Building Trust, Loyalty86 percent of B2B technology marketers have said that they rate their content marketing efforts as being successful, while 88 percent attributed that success to providing content that offers value — two of several findings of interest to digital marketers in recently-releasedRead More

10 steps to tapping into the fun of social media, try gamifying your marketing strategies by running a contest on Instagram. Limited-Time Savings: 60% Off Marketing Books Use code MARKET2021 through 4/3/21 to save on our marketing book collection. Save Now May 17, 2017 5 min read Opinions expressed byRead More

Marketing expert Robert Willey details what brands need to do more (and do less) to make lasting connections. Limited-Time Savings: 60% Off Marketing Books Use code MARKET2021 through 4/3/21 to save on our marketing book collection. Save Now April 1, 2021 5 min read Opinions expressed by Entrepreneur contributors areRead More

Join us for an opportunity to hear from a panel of SMB owners that share their journey and successes with digital tools through the pandemic. Limited-Time Savings: 60% Off Marketing Books Use code MARKET2021 through 4/3/21 to save on our marketing book collection. Save Now April 1, 2021 1 minRead More

April 1, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. For businesses running social media marketing campaigns and influencers looking to build their audience and get clients, just having a popular account is not enough. Instagram tools are an absolute must if you want to gainRead More

Brands are back to hilarity this April Fool’s Day. Limited-Time Savings: 60% Off Marketing Books Use code MARKET2021 through 4/3/21 to save on our marketing book collection. Save Now April 1, 2021 3 min read After a year that was anything but lighthearted, everyone could use some good-natured fun. These sevenRead More

Use these three rules to create a sustainable real-estate business. Limited-Time Savings: 60% Off Marketing Books Use code MARKET2021 through 4/3/21 to save on our marketing book collection. Save Now April 1, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. There are numerous ways to create,Read More