Why User Experience Is Vital for Quality SEO
March 25, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the days of boosting rankings through keyword stuffing and backlinking. Search engines are shifting their focus to human behavior and experience. Improving your website’s rankings means you need to focus on your site’sRead More
Using Collaboration Tools To Transform The Way We Work
Marketing Podcast with Phil Simon In this episode of the Duct Tape Marketing Podcast, I interview Phil Simon. Phil is a keynote speaker and technology authority • An award-winning author of eleven business books and counting, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work.Read More
Get Comfortable Going Live to Market Your Business
March 25, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Have you seen those successful entrepreneurs live streaming with confidence and thought, “I wish I could have the courage to do it too?” Connecting to your audience personally works for most entrepreneurs, but it is a must ifRead More
As COVID-19 Challenges Companies, Keep Building Your Brand
March 25, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. We rang in 2020 at parties with friends, family and strangers. Crowds packed Times Square in New York City. Concerts thrilled audiences watching in-person and at home. For the next two months, we shopped at groceryRead More
Why South Korea is the God of Culture Marketing
March 25, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Psy’s “Gangnam Style” was the first YouTube video to reach one billion views. BTS’s “Dynamite” last year became the first South Korean act to top the Billboard Hot 100. Bong Joon-ho’s “Parasite” won four major Oscars.Read More
How to refute fake news (without the need to insult)
March 25, 2021 9 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Interest groups have always existed that take advantage of the ignorance of others to inject wrong thoughts. MentalRead More
Why Doubt Is A Sign You’re On The Verge Of Greatness
Marketing Podcast with Marc A. Pitman In this episode of the Duct Tape Marketing Podcast, I interview Marc A. Pitman. Marc is the founder of Concord Leadership Group, where he’s been leading organizations and teams for decades. He holds a master’s in organizational leadership and is a certified FranklinCovey coachRead More
Is Your Brand Wearing Frumpy Jeans?
Without concision and empathy, your marketing is ugly (or at least boring). Here are give tips to help you get your brand messaging on-point. March 24, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. “Like a good neighbor, ____ ____ is there.” “We’ll leave the lightRead More
How ‘Real People’ Can Help Your Company Get Press
March 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Journalists often divide their sources into two categories: experts and “real people.” Most entrepreneurs are experts in something, and their PR team markets them to the press as such. Experts can be useful to reporters, butRead More
The First Page of Your Google Search is Your New Business Card
Agency Spark Podcast with With Dean Heasley The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode ofRead More
