Why User Experience Is Vital for Quality SEO

March 25, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the days of boosting rankings through keyword stuffing and backlinking. Search engines are shifting their focus to human behavior and experience. Improving your website’s rankings means you need to focus on your site’sRead More

Using Collaboration Tools To Transform The Way We Work

Marketing Podcast with Phil Simon In this episode of the Duct Tape Marketing Podcast, I interview Phil Simon. Phil is a keynote speaker and technology authority • An award-winning author of eleven business books and counting, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work.Read More

Get Comfortable Going Live to Market Your Business

March 25, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Have you seen those successful entrepreneurs live streaming with confidence and thought, “I wish I could have the courage to do it too?”  Connecting to your audience personally works for most entrepreneurs, but it is a must ifRead More

As COVID-19 Challenges Companies, Keep Building Your Brand

March 25, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. We rang in 2020 at parties with friends, family and strangers. Crowds packed Times Square in New York City. Concerts thrilled audiences watching in-person and at home. For the next two months, we shopped at groceryRead More

Why South Korea is the God of Culture Marketing

March 25, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Psy’s “Gangnam Style” was the first YouTube video to reach one billion views. BTS’s “Dynamite” last year became the first South Korean act to top the Billboard Hot 100. Bong Joon-ho’s “Parasite” won four major Oscars.Read More

How to refute fake news (without the need to insult)

March 25, 2021 9 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Interest groups have always existed that take advantage of the ignorance of others to inject wrong thoughts. MentalRead More

Why Doubt Is A Sign You’re On The Verge Of Greatness

Marketing Podcast with Marc A. Pitman In this episode of the Duct Tape Marketing Podcast, I interview Marc A. Pitman. Marc is the founder of Concord Leadership Group, where he’s been leading organizations and teams for decades. He holds a master’s in organizational leadership and is a certified FranklinCovey coachRead More

Is Your Brand Wearing Frumpy Jeans?

Without concision and empathy, your marketing is ugly (or at least boring). Here are give tips to help you get your brand messaging on-point. March 24, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. “Like a good neighbor, ____ ____ is there.” “We’ll leave the lightRead More

How ‘Real People’ Can Help Your Company Get Press

March 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Journalists often divide their sources into two categories: experts and “real people.” Most entrepreneurs are experts in something, and their PR team markets them to the press as such. Experts can be useful to reporters, butRead More

The First Page of Your Google Search is Your New Business Card

Agency Spark Podcast with With Dean Heasley The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode ofRead More