January 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. It seems that most media attention tends to go toward startups that offer something innovative and exciting. The latest app or “disruptive” brand is what will inevitably get the most attention. The thing is, not everyRead More

January 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Here’s a piece of advice that could gear up any new brand for a strong start: Market it early.  There’s absolutely no point in waiting for your brand’s day one before getting into marketing. And asRead More

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions andRead More

Marketing Podcast with Bryan Clayton In this episode of the Duct Tape Marketing Podcast, I interview Bryan Clayton. He’s the CEO and co-founder of GreenPal. An online marketplace that connects homeowners with local lawn care professionals. Questions I ask Bryan Clayton: What does GreenPal do and how does it function?Read More

January 21, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. As marketing professionals, we learned a lot in 2020, whether we wanted to or not. The consumer landscape experienced an extraordinary tectonic shift, as we moved into a fully digitized realm of sales and marketing. OurRead More

How do you take a product to market? Watch as VC Jesse Draper coaches a first-time founder, and explains how to do digital marketing on the cheap. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. JanuaryRead More

January 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Amazon was founded in 1995 in Jeff Bezos’s garage. Initially, it was just a company providing services as an online bookstore. Over the years, the business that started as a mere bookstore turned into a multinationalRead More

January 20, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. In the past year many online merchants and retailers have experienced a dramatic uptick in sales as global lockdowns and a surge in remote working kickstarted an online shopping boom.  According to an October forecast by SmartRead More

Marketing Podcast with Tripp Lanier In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — forRead More

January 20, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Nike faced backlash from Black Lives Matter (BLM) opponents in 2017 for its campaign supporting Colin Kaepernick and, by proxy, the BLM movement. Now, with the stakes significantly higher, brands issuing statements of support for BLM are evenRead More