B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of member engagement — two of numerous statistics of interest to digitalRead More

Here’s the No. 1 Thing Brands Can Do to Avoid Public Outrage and Cancel Culture

January 8, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. I once had a former manager who wanted us to post, share and comment on any and every cultural moment. He would be outraged when we missed something. He would fill our inboxes and text us screenshotsRead More

How to Optimize Your Work Performance

Marketing Podcast with Clare Kumar In this episode of the Duct Tape Marketing Podcast, I interview Clare Kumar, she helps busy professionals optimize their performance. Clare Kumar is a media contributor on productivity, organization, and work-life integration. Questions I ask Clare Kumar: Does optimized performance come down to hacks and habits?Read More

Burger King Changes Its Logo for the First Time in 20 Years, and Now It Looks Like This

The new reinterpretation will include the company logo, uniforms, restaurants and food packaging. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 7, 2021 1 min read This article was translated from our Spanish edition usingRead More

How B2B Marketers Can Get Closer to Their Customers

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.”  Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.” We’veRead More

8 Content Marketing Ideas to Strengthen Your Bottom Line

January 6, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s no question that the current health and economic crisis has shifted priorities for small businesses. However, one priority above all remains unchanged and that’s building a healthy bottom line. Profit isn’t the only priority, of course,Read More

The Ultimate Guide to Finding and Hiring a World-Class Marketing Manager

When you first start your business, you’re wearing every hat—you’re overseeing every single aspect of the company: Accounting, check.  Sales outreach, add it to your to-do list. Administrative work, it’s not going to do itself. And let’s not forget, you’re the full-time Marketing director, too. Your list of roles andRead More

5 More Handy Tools For 2021’s Busy B2B Marketers

Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results. Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy marketing efforts. We’ll take a look at someRead More

5 Business Survival Tips for 2021

January 5, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold. Yelp reported that permanent business closures have reached 97,966, representing 60% of closed businesses thatRead More

How to Build a Stronger Workplace

Marketing Podcast with Brandon Miller In this episode of the Duct Tape Marketing Podcast, I interview Brandon Miller, CEO of 34 Strong, an organization that helps leaders and leadership teams build stronger workplaces. Questions I ask Brandon Miller: How do you partner with CliftonStrength by Gallup? Do these titles putRead More