A case study of how one company turned a sad ad campaign into a winner with staying power. November 2, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. I was sitting in a room full of highly paid and talented marketing folks for one of theRead More

November 2, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. How do I get more leads? This is a common question posed by many consultants, entrepreneurs and organizations. And, depending on your industry, it may be even harder to answer these days. Creating a lead magnetRead More

When we conducted our research for the 2020 State of B2B Influencer Marketing Report, we found what the most successful B2B marketers have in common. They: Have a Documented Influencer Marketing Strategy Engage in Always-On Influencer Engagement Have a Centralized Influencer Program Use Software to Identify Influencers Rely on ExpertsRead More

Capture more leads, close more deals, and get more through the funnel. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. November 1, 2020 2 min read Disclosure: Our goal is to feature products and servicesRead More

October 31, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In the digital age, getting attention is anything but a given. An abundance of publishers, gadgets and apps are competing for mind share, and data overload causes audiences to block distractions and instead focus on what’s urgent.Read More

Be a pop of color in the green forest. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 31, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. When the news cycleRead More

For the first time since 2012, the fast-food chain will release its famed BBQ rib sandwich nationally. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 30, 2020 3 min read Mark your calendars. OnRead More

Unlike the rest of the world, Global Handwashing Day didn’t make much an impact in the U.S. this year. Here’s why our over-reliance on hand sanitizer needs to stop, and how brands can help. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degreeRead More

This intuitive presentation tool is 80 percent off. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 30, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’llRead More

Do Most B2B Marketers Gate Content? [Study]64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with some 5 percent always gating their content and 34 percent sometimes using gating, according to recently-released survey data of interest to digital marketers. MarketingProfs Global social media ad spendRead More