Your B2B Marketing Book of Life: 10 Inspiring B2B Marketing Tips From Family History
What can B2B marketers learn from family history research? Family history research offers a surprising number of valuable lessons for marketers looking to hone existing skills and build new ones. For starters, genealogy research can teach us about: Knowing Your Marketing Roots Sharpening Your Research Skills Building Enduring Passion Citing,Read More
Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift
September 29, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Faced with the coronavirus pandemic and a difficult economic climate, almost every industry finds itself undergoing a major paradigm shift, from local retail stores having to dramatically ramp up their online capabilities to major global brandsRead More
4 Reasons Why Focusing On Community Is Your Best Marketing Strategy
September 28, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Digital communities are quickly becoming the lifeblood of organizations as more companies turn digital and remote. A recent article by the Wall Street Journal found that adults in the U.S. are now spending up to 16Read More
How Motivation Can Drive You to Produce Your Best Work
Subscribe: Apple Podcasts | Android | Marketing Podcast with Todd Henry In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry, author, international speaker, consultant, and advisor. Todd Henry is the founder of Accidental Creative, and author of The Accidental Creative as well as Die Empty. ToddRead More
Inside Influence: Rani Mani from Adobe on the B2B Influencer Marketing Advantage
On the heels of the release of the 2020 State of B2B Influencer Marketing Report and the announcement that several of our clients (LinkedIn and Alcatel Lucent Enterprise) have won awards for B2B influencer marketing campaigns, I am very happy to share the launch of a new video interview series:Read More
Learn to Profitably Advertise and Market Your Brand With These Courses
Grow your business online with help from these courses. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 27, 2020 2 min read Disclosure: Our goal is to feature products and services that we thinkRead More
Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy
You may think your followers want one type of content when really they want another. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 26, 2020 5 min read Opinions expressed by Entrepreneur contributors areRead More
Account-Based Marketing Isn’t Going Away. Here’s Why.
An ever-changing world requires an agile marketing strategy-one that continues to prove successful, pandemic or not. Here’s why account-based marketing reigns supreme now and well into the future. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing inRead More
B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook
US B2B Digital Advertising 2020B2B advertisers are relying more than ever before on paid ads, with a 22.6 percent increase for 2020 in B2B digital ad spending, contributing to a total spend that is expected to top $8 billion in the U.S. alone by the end of the year, accordingRead More
Why small business owners need to own marketing instead of renting it
Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?” So many small business owners are afraid to hire marketing people internally. Where do you even start? AndRead More