How to Update Your Website Policy When Laws Change

Subscribe: Apple Podcasts | Android | Marketing Podcast with Donata Kalnenaite In this episode of the Duct Tape Marketing Podcast, I interview Donata Kalnenaite, the President of Termageddon. Donata is also the engineer behind the policy questions and text provided by Termageddon. She is a licensed attorney and a certifiedRead More

5 Branding Tips Every Entrepreneur Needs to Focus On

Effective branding is about much more than just making an impression. Here’s how to build your business by properly developing your brand. September 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you are who you are because you’ve decided to separate yourselfRead More

Struggling With Change? Take a Lesson From These Weird Little Forks

September 14, 2020 6 min read If you attended a dinner party in the mid-1800s, you might have eaten each food with a different fork. There were forks designed specifically to eat sardines with. There were lettuce forks. Macaroni forks. Pickle forks. Cherry forks. For dessert, you’d have used a pastryRead More

B2B Marketing Technology in 2021: 5 Key Focuses

If the 1982 movie Blade Runner and its dystopian depiction of what the world would look like in 2019 were accurate, this is what we’d have been living through last year: via GIPHY Needless to say, our predictions of society’s future state, and technology’s long-term evolution, are not always onRead More

The Reason Good Businesses Tell Boring Stories

September 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. “Ultramarathon Man” Dean Karnazes is a jerk. I say this jokingly because the year I ran my first marathon, he ran 50 marathons in 50 states in 50 days. He’s also written several bestselling books about hisRead More

3 Ways Technology Helps You Make Money With Direct Mail Marketing

September 12, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it’s not surprising that we are almost ‘immune’ to their charm.  Don’t get me wrong — this doesn’t mean they’re not effectiveRead More

The Right Words Can Make You More Money

September 12, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Cornerstone concepts act as the invisible structure for a sales letter. Like bricks, they build on each other and become a conversion machine for sales.  You’ve probably heard that a persuasive sales letter has certain elements including headlines, emotional storytelling,Read More

This Tool Can Help You Increase Open Rates and Verify Your Email List Before You Send

Save up to 50 percent with Bouncer Bulk Email Verification. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 12, 2020 2 min read Disclosure: Our goal is to feature products and services that weRead More

Want Your Book to Land Bestseller Status? Follow These Steps

I’ve done it, and you can, too. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 11, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The formula for how to crackRead More

The Importance of Credibility in Business

Subscribe: Apple Podcasts | Android | Marketing Podcast with Sharon Vinderine In this episode of the Duct Tape Marketing Podcast, I interview Sharon Vinderine, the founder of Parent Tested Parent Approved. When Sharon Vinderine tried to launch a new baby product, she found that there’s nothing stronger than word ofRead More