Supercharge Your Marketing with a Great Deal on This Award-Winning Adobe Lightroom Alternative
This Luminar 4 bundle can change the way your small business does marketing. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 1, 2020 2 min read Disclosure: Our goal is to featureRead More
Livestream Marketing: 5 B2B Brands Rocking LinkedIn Live
How can B2B brands benefit from using LinkedIn Live, and what are some examples of businesses rocking their LinkedIn Live marketing? LinkedIn* has seen its live-streaming LinkedIn Live feature being used by more major firms all the time, and we’ll take a look at five top B2B brands that areRead More
As Pride Month Ends, Here Are 3 Ways To Continue Supporting The LGBTQ+ Community
June 30, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’re now realizing that encapsulated awareness months alone aren’t enough to dismantle systemic discrimination or marginalization. Don’t get me wrong, pride month is incredibly important to us LGBTQ+ folk. But it often feels like after JuneRead More
Is Entrepreneurship in Your DNA?
Subscribe: Apple Podcasts | Android | Marketing Podcast with Sydni Craig-Hart In this episode of the Duct Tape Marketing Podcast, I interview Sydni Craig-Hart CEO and Co-Founder of Smart Simple Marketing, an award-winning content marketing consultancy. Smart Simple Marketing helps B2SMB marketing professionals gain market share, drive engagement and deepenRead More
Why Content Marketing is More Important Than Ever for B2B Brands
In his recently published eBook, Corona Marketing, Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a devastating financial crisis was beginning to unfold in the United States. “At the time, we believed things couldn’t have been bleaker,”Read More
Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic
Without question, the COVID-19 pandemic has had an impact on the B2B world with companies generally reducing marketing budgets. At the same time, many B2B companies are maintaining or increasing marketing spend as we’ve seen with most of our clients at TopRank Marketing. While there has generally been a shiftRead More
How a Unique Perspective Is a Valuable Asset
L’Oréal USA’s CMO talks about how she applies lessons she learned playing field hockey to marketing one of the world’s top beauty brands and how the company is giving back during the pandemic. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to –Read More
Weekend Favs June 27
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
Free Webinar | July 16: 10 Ways To Diversify Your Sales Strategy Online To Protect Your Business
From brick and mortar to online website sales, there are plenty of options to help your business grow. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 26, 2020 2 min read OpinionsRead More
What Can Marketers Learn From Quibi’s Failure?
June 26, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. By any metric, Quibi is a failure. The mobile-video platform hit #1,477 in the IOS app store’s rankings in early June. Advertisers are renegotiating due to low viewership. Even founder Jeffrey Katzenberg expressed disappointment. Two months afterRead More
