Subscribe: Apple Podcasts | Android | Marketing Podcast with Matt McWilliams In this episode of the Duct Tape Marketing Podcast, I interview Matt McWilliams, “The Affiliate Guy” and the President of Matt McWilliams Consulting.  He provides marketing consulting to small and medium-sized businesses ranging from retail clothing to music instruction.Read More

What is every B2B marketer’s favorite word? Process.  Okay, I’m kidding. For people who live and work in a creative field like B2B marketing, process has a little bit of a reputation. A reputation for stifling the creative process with extra steps, procedures, and — depending on who you askRead More

June 10, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Looking for a way to pump up your website’s search engine optimization (SEO), bring in more search traffic and increase your conversions? If so, you’ll want to learn more about long-tail keywords.  These are longer phrases that peopleRead More

Influencers drive engagement and are cost effective. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 10, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Coronavirus has thrown theRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with John Jantsch Today’s show is part 2 on podcasting. If you missed part 1, I covered why every small business should have a podcast, you can go back and listen here. In part 2, I am going to talk about beingRead More

It’s never been more important for brands to show purpose and to be connected to what’s important to customers. As our CEO Lee Odden recently observed in Marketers: We Can Do Better Than Words with Action, “We can all agree that there has to be a change and that weRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Michael Zipursky In this episode of the Duct Tape Marketing Podcast, I interview Michael Zipursky, the CEO of Consulting Success. He’s advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic launch new products into global markets, butRead More

Learn trends, tools, ad sales, programmatic advertising, and more. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 9, 2020 2 min read Disclosure: Our goal is to feature products and services thatRead More

Okay, marketers, here’s your content marketing challenge for the day. Your target audience includes the following: Small business owners Gamers Teachers Lifestyle bloggers Young professionals/Entrepreneurs All you have to do is come up with messaging that will resonate with each of these groups, while repurposing as much content as possibleRead More

June 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. While having a great product or quality service is undeniably important, these aren’t necessarily the things that will win you loyal customers. More often than not, buyers are influenced by a brand’s ability to form emotionalRead More