Subscribe: Apple Podcasts | Android | Marketing Podcast with Mike Fraidenburg In this episode of the Duct Tape Marketing Podcast, I interview Mike Fraidenburg, a certified mediator, natural resource scientist, and former government executive with broad experience helping organizations and executives who are struggling to work effectively in environments withRead More

May 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The world has changed a lot in the past few months. Maybe you got laid off from your full-time job and are ready to earn some extra money. Or maybe you now have time to pursue aRead More

May 28, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It’s a strategy made more difficult by the fact that individualRead More

I’m not here to lie to you: Sheltering in place is getting pretty old.  I do count my blessings, of course. My family and I are healthy. My wife and I both can work from home; our kids are pretty great; we actually enjoy each others’ company.  Still. There areRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Simon Severino In this episode of the Duct Tape Marketing Podcast, I interview Simon Severino, CEO of Strategy Sprints GmbH, where their goal is to coach CEOs and their teams to ensure higher NPS (Net Promoter Score), higher sales conversion andRead More

What can marketers in 2020 learn from the low-resolution stand-up video arcade games of the 1980s? Here are five surprisingly-modern marketing lessons that we can learn from and implement today, with roots that come directly from vintage ‘80s arcade games. Slap that fire button and let’s warp ahead and takeRead More

May 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard it before: Social media is important for sales. But specifically, Instagram — with its focus on high-quality images and the aesthetic side of marketing — can take your product to new heights, ifRead More

The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. Not only is it convenient for listeners who want topics that they’re interested in on-demand, but it’s also valuable for the person or business hosting them. Below find seven greatRead More

May 26, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Businesses are trying to cope with the global health crisis, and many are struggling to crack the code to keep their brands relevant and stable as it persists week after week. The thought of staying possible,Read More

Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are different from each other, they won’t all be won byRead More