Find out how to let the world know what you’re doing with these easy-to-follow tips. April 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound. It’s vital that you learnRead More

Marketing Podcast with Payman Taei In this episode of the Duct Tape Marketing Podcast, I interview the founder of Hindsight Interactive and Visme, Payman Taei. Payman’s background in Biology has led him to truly believe in the art of evolution. He constantly strives to create new as he believes ifRead More

It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust. Opinions expressed by Entrepreneur contributors are their own. Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’sRead More

One great thing about being a young Gen X’er: There was no social media during my junior high and high school years.  Young millennials weren’t so lucky. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, every half-formed thought and laundry-detergent-eating stunt preserved forever. So it’sRead More

April 22, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble  A conversion email series typically sends recipients to a landing page that offers more in-depth content or sellsRead More

April 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Not even the most well-prepared businesses have the resources to hunker down and wait out a months-long crisis. Stop investing in marketing, though, and your company won’t make it through the long night of the coronavirusRead More

Marketing Podcast with Mark Sanborn On this episode of the Duct Tape Marketing Podcast, I interview Mark Sanborn, who is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building,Read More

B2B influencer marketing is an ideal way for brands to drive digital conversations during the global health crisis, and we have 13 ways influencers can virtually deliver many of the benefits that have been lost due to postponed or cancelled real-world events. With 45 percent of consumers spending more timeRead More

April 21, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. When my book came out, I was a recent college graduate who lacked a real understanding of the world of press and PR, and I know there are others like me out there. Many see PR asRead More

April 21, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Buy it now from Amazon | Barnes & Noble | IndieBound Trying to do social media marketing thatRead More