Search strategy is undoubtedly vital for most B2B brands today, yet there are several elements that play important roles in its ultimate success that may surprise you. Leading the search engine optimization (SEO) program for a major brand is a vital role that’s only taken on greater importance over theRead More

John Jantsch speaks with host Jaime Masters on her podcast the Eventual Millionaire about his latest book, The Self-Reliant Entrepreneur. Jantsch is well-known in the world of small business marketing, but his latest book is a departure for him. He wanted to move beyond the world of marketing how-tos andRead More

David Meltzer sits down with the company’s CMO to talk about the transition. March 10, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, FanDuel’s Chief Marketing Officer Mike Raffensperger shares his insights on: How his experience working at Amazon helpedRead More

Marketing Podcast with Jonah BergerPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with author and Wharton School Professor Jonah Berger. Berger is the best-selling author of three books, including his latest The Catalyst: How to Change Anyone’s Mind. As an academic and a marketing expert, BergerRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello and welcomeRead More

This digital marketing bundle shows you how to leverage the most popular digital marketing channels. March 10, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of theRead More

When it comes to marketing your business, it pays to have a good story. Storytelling has been around since the dawn of time, and a compelling story has the power to inspire readers, make them think, and motivate them to take action. Creating a core story—one that speaks to theRead More

You already know what B2B influencer marketing is. It is “the practice of a B2B brand engaging internal and industry experts with active networks to help achieve measurable business goals.” But how is that changing in 2020 with social media distrust, the spread of misinformation, advertising regulations, and more? B2BRead More

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers. March 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The followingRead More

Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge. March 9, 2020 4 min read This story appears in the March 2020 issue of Entrepreneur. Subscribe » Q: I have a legacy product thatRead More