Marketing Podcast with Rita McGrathPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with globally-recognized expert on strategy, innovation and growth Rita McGrath. McGrath is a professor at Columbia Business School and directs the popular Leading Strategic Growth and Change program. Additionally, she works with leadership atRead More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of theRead More

“You’ve really got to put yourself out there. Don’t be too stiff.” “Be honest and sincere!” “Be vulnerable and relatable… and it doesn’t hurt if you can make ‘em laugh.” Is this advice for a middle-aged man trying online dating for the first time? Or is it advice for B2BRead More

Marketing Podcast with Bruce DaisleyPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is author and podcaster Bruce Daisley. After a career as a senior executive at Twitter and Google, Daisley changed his trajectory. He left the corporate world to begin a podcast called Eat Sleep Work Repeat. DaisleyRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More

Sifting through thousands of available tools is a hit and — more often than not — a miss proposition, but we’ve got you covered with 31 do-it-yourself marketing tools that are perfect for helping you create remarkable campaign experiences. It can be overwhelming even deciding which new tools to startRead More

Attention is an asset you must capture and capitalize on in marketing. February 11, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary marketers and copywriters ofRead More

Marketing Podcast with Jamie LiebermanPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Jamie Lieberman, Esq, founder of Hashtag Legal. Lieberman started her legal career more than 15 years ago in New York City, where she worked as a commercial litigator for a major global firm and forRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello, and welcomeRead More

The Duct Tape Marketing philosophy is that marketing is a system. It’s not a series of tactics you approach willy-nilly. It’s not a blog post here, a podcast episode there, a social media ad once in a while. The kind of marketing that gets real results is driven by strategyRead More