Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that? September 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Marketing encompasses countless channels, activities and resources. In the long run, matching each to a return on investmentRead More

Adobe’s $4.75 Billion Purchase of Marketo Will Boost Its Ability to Compete With SalesforceIn its biggest purchase ever, Adobe has acquired Marketo, shoring up its B2B footprint and giving a vote of confidence to the marketing technology industry. AdWeek [youtube https://www.youtube.com/watch?v=Zx602GEHCbU&w=560&h=315] Google Begins Using Neural Matching to Understand Synonyms, ImpactingRead More

Developing an impactful brand is make-or-break. It’s what will help your company gain new customers, and most importantly, it’s what will keep them coming back. September 27, 2018 5 min read This story originally appeared on Ellevate I founded a co-working space and business accelerator for female entrepreneurs. There are thousands ofRead More

Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build aRead More

Buyers have questions and sellers better have answers that are easy to find, informative and inspiring. This is the cornerstone behind “Best Answer” content marketing strategy. But what qualifies as best answer content? How deep or wide do you need to go on a topic? Is it better to useRead More

There are apps galore to help you generate story ideas. Are you using any of them yet? September 26, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Writer’s block can disrupt the productivity of even the most prolific writer and content creators out there. The reason,Read More

Sales gets a bad rap, but it’s essential to your business. September 26, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Sales has a bad a reputation, and rightly so because so many people go about sales all wrong. But, good sales is like having aRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: With all these fancy marketing channels we have, still today, the most potent form of marketing is the original form of market, word of mouth. In this episodeRead More

Marketing Podcast with Jay BaerPodcast Transcript My guest this week on the Duct Tape Marketing Podcast is Jay Baer. He is the founder of Convince & Convert, a digital strategy consulting firm and a New York Times best-selling author of six books. Baer is also a highly sought-after emcee and keynote speaker,Read More

Patiently building your email list and perfecting how you use it remains your single best marketing channel. September 26, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. With figures from Statista showing that more than 2.5 billion people use social media every month, it makes senseRead More