Becky Shindell, communications manager at SEMrush, talks about why videos are such a priority. July 26, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. “Start with social listening; see what your customers are saying about your brand — or maybe about your competitors”: That’s one of the mostRead More

These these basic adjustments can help draw more customers and revenue. July 26, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. When marketing a SaaS product, there are few tips that will help you hit the ground running. For Entrepreneur Network partner Eric Siu, the first stepRead More

The fast food company uses a social experiment to draw attention to the glaring disparity. July 26, 2018 2 min read In a new video from Burger King, the fast food chain aims to raise awareness about the “pink tax,” the extra money women are charged for products ranging fromRead More

Back to Podcast John Jantsch: If you’re a founder of a startup, maybe you need some brutally honest advice from somebody who’s been there. For this episode of the Duct Tape Marketing podcast, I visit with Rand Fishkin. He is the founder and former CEO of Moz, and he’s writtenRead More

Marketing Podcast with Rand FishkinPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how andRead More

Take a closer look at the numbers while advertising on the social platform. July 25, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Scott Oldford talks about how you can make Facebook ads work for your business, depending on your goalsRead More

Marketing is often the culprit. Here’s how to fix the most common errors, or avoid them altogether. July 25, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As startup owners, we pride ourselves in having a deep understanding of our target markets. Indeed, we would notRead More

Sandy Rubinstein, CEO of DX, a digital marketing and advertising firm, emptied her personal savings to bankroll her company for 18 months and get back in the green. July 25, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. In the Women Entrepreneur series My Worst Moment,Read More

Since the inception and rise of digital marketing, marketers have been keeping a watchful eye on Google — the ruler of the kingdom of search. From research project to technology giant, over the last two decades Google has cemented itself as the dominating force in internet search. And while thereRead More

Just because your book is a bestseller doesn’t mean you’re making a ton of money. July 24, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When my first book was published, I thought it would be an overnight success based purely on the topic and theRead More