Voice Search: What Small Business Owner’s and Marketers Need to Know
Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices. These are how people are actually now executingRead More
This Marketing Maven Makes Connections Through Creative Experiences
A balance between design and mission helps this entrepreneur bring brands to life. June 22, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner C1 Revolution talks with Gabrielle Martinez, who specializes in experiential marketing to create a lasting impression at her company AgencyEA.Read More
Personalization and Privacy in a GDPR World
Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust. June 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. By now, most people in business have heard of the European Union’s General Data Protection Regulation (GDPR).Read More
Does It Matter What Motivates Business Philanthropy?
When a business gives back, everybody wins. June 22, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When businesses give to nonprofits or volunteer their time, I often hear grumblings from other business leaders in that community. It’s usually comments like: “X company is only supportingRead More
Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth
With IGTV, Instagram Takes Aim at YouTubeInstagram has added the ability to upload videos up to an hour long, with the launch of its new IGTV feature, offering digital marketers a much bigger video canvas. Instagram also announced that it has broken through the one billion user barrier. Wired[youtube https://www.youtube.com/watch?v=mz876_UpcdM?rel=0&w=560&h=315]UnileverRead More
Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.
First rule? Always be posting. Second: Be timely. And six more. June 21, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. If you have experience in social media marketing, you know that engaging users is no easy task. Related: 7 Ways to Improve Online Engagement With VisualRead More
Tap Into Baby Boomers’ Buying Power With These 5 Easy Website Tricks
The most important thing to keep in mind when marketing to people over 50 years of age is readability. June 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Businesses invest a lot in generating leads, but not enough in retaining them. Did you know thatRead More
TED Talk’s Head of Conferences Reveals the Secret to Giving a Better Presentation, Every Time
Cultivate your own storytelling technique to create an engrossing talk for any audience. June 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Storytelling is a tradition as old as humanity itself. Stories unify us, drawing us out of our world and into that of someoneRead More
Confessions of an Instagram Influencer
Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you’re commenting about is optional. June 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Scrolling through the comments, I caught a “thank you for coming in.” It was posted by aRead More
CMWorld Interview: Thinking Inside the (Answer) Box with Courtney Cox
In a digital marketing career that has spanned numerous roles, often with a heavy focus on SEO, Courtney Cox has watched plenty of trends come and go. But like many of us, she’s convinced that answer boxes (or “featured snippets,” or “position zero,” as you will) hold the key toRead More
