There’s something to be said for face-to-face interactions. You would be wise to reinvest in them — offline. May 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Today, consumers buy toiletries with the click of a mouse; browse desired items across the web using image-recognition software; andRead More

A marketing plan that worked for one company, may not work for another. May 2, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video from Entrepreneur Network partner Neil Patel, the marketer talks about examining other successful marketing strategies and making them work for you.Read More

It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don’t. May 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Once upon a time, the only online presence a startup needed to worryRead More

Smart tips for using Instagram to get the word out about your videos. May 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes &Read More

When you’re ready to progress beyond banner ads and email, use these strategies to drive traffic to your site. May 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromRead More

Email marketing doesn’t work unless you build a list of people to send messages to who are interested in your products or services. Find out how to grow your list. May 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from SusanRead More

Publicity for Good founder Heather DeSantis shares her most disruptive strategies. May 2, 2018 3 min read Getting the word out about your business can be tough, particularly if you don’t know how to effectively reach out and then keep the momentum going once you get some coverage. So howRead More

Turns out that Kim – the “madman” – is teaching us all a few fundamentals about sales. Who knew? May 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Ruthless dictator. Human rights abuser. International criminal. Little Rocket Man. North Korea’s Kim Jong-un has been calledRead More

Digital marketers know their company’s website is more than a digital storefront. It’s a marketplace that must deliver a quality, engaging experience for prospects and customers once they arrive. So, it’s no surprise that the average company invests in a website redesign every three years to stay fresh, competitive, andRead More

Businesses surveyed said they had put 7 percent into marketing their first year; they should have put in 28 percent, they said. May 1, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The Small Business Administration reports that there are 29.6 million small businesses in theRead More