In ‘Yellow Is Forbidden,’ we meet the entrepreneur who designed the fabulous yellow cape Rihanna wore to the Met Gala in 2015. You remember that, don’t you? April 26, 2018 9 min read Eyes popped and jaws dropped on a spring evening in May 2015 when a slender young womanRead More

There are a variety of tools at your disposal for engaging with influencers and creating campaigns. April 25, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. With the rise in popularity and effectiveness of social media influencer marketing, it’s easier now than ever to jump rightRead More

Outbound marketing is often associated with more traditional methods, like direct mail. The thing is, ‘traditional’ works. April 25, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In today’s online business world, it’s much more commonplace to hear experts extol the benefits of inbound rather thanRead More

If you haven’t already set up a Facebook page for your business, now’s the time to set one up: It can help easily increase page views of your YouTube videos. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from JasonRead More

These four sources can help you raise the number of readers you have for your email content and marketing messages. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it nowRead More

If you’re trying to nudge your prospects to turn them into customers, these seven ideas can help. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now fromRead More

Among the lessons below: the brilliance of a “treasure hunt merchandising philosophy.” April 25, 2018 8 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » This article is excerpted from Entrepreneur magazine editorRead More

Marketing Podcast with Mike BlumenthalPodcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted toRead More

It’s been a spectacular decade to be a nerd. The superheroes we love leaped from the page to the multiplex, each movie connected to the rest with the kind of complex storytelling we love in comic books. It started with Iron Man in 2008. This weekend, “Avengers: Infinity War” hitsRead More

The founder of PolicyGenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success. April 24, 2018 2 min read This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problemRead More