Why You Need to Stop Worrying About Facebook ‘Likes’ in 2018

The only metric that matters is revenue. February 26, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Engagement is the worst way to judge the success of your content. This may surprise you to hear, because most people base success on the amount of traffic youRead More

50 Social Media Marketing Influencers to Learn From in 2018 #SMMW18

It’s that time of year again for the conference extravaganza known as Social Media Marketing World.  Each year I pull together a list of influential voices that are engaging on social networks around the topic social media marketing. My goal? To help showcase speakers for people in the industry to learnRead More

Weekend Favs February 24

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes

You don’t need a big budget to learn from these big-budget brands. February 23, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don’t haveRead More

What Content Creators Need to Succeed on YouTube

Jessica Abo sits down with producer Reuven Ashtar, who manages YouTube stars, to get tips for aspiring content creators. February 23, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered how people earn money making videos on YouTube? Talent manager and content producerRead More

Stop! Before You Launch an Initial Coin Offering, You Need to First Build a Community.

Consumer communities built by Blockchain businesses can give novice consumers the resources they need. to connect to those already familiar with the product and concept February 23, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The blockchain world is, or at least once was, inherently exclusive.Read More

10 Credible Ways to Show the Media You’re an Expert Worth Interviewing

You don’t have to know more than anybody else in the world, just more than the reporter and the audience. February 23, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s vital to position yourself as an expert to the media and in your business soRead More

Every Bootstrapping Entrepreneur Can Afford These 3 Basics of a Successful Website

Build a strong foundation, set a clear path and don’t allow clutter. February 23, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Is your business website instantly welcoming? With more and more online-only experiences and business operations, it’s increasingly important that your website deliver a stellar firstRead More

5 Advertising Strategies for Entrepreneurs Coping With Facebook’s Revised News Feed

Facebook as been the advertising comfort zone for many businesses. It might be time to get out. February 23, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook’s News Feed is very much a moving target these days. In early January, the company tweaked the NewsRead More

Top Marketing News: Facebook Tests ‘Downvotes,’ Internet Rages at Google, Pandora Takes Aim

Six Essential Email Marketing Tips [Infographic]Looking for email marketing success? This six tips can help you — and your emails — reach the right target. MarketingProfs [youtube https://www.youtube.com/watch?v=QJEXOq9NDj0?rel=0] Google Brings the Popular Stories Format to AMP: Is It Worth Using?Google announced a new story format for AMP (Accelerated Mobile Pages) thisRead More