While it might seem like millennials are on their computers or smartphones 24/7, that doesn’t necessarily mean they are checking their email every second of the day. As a marketer, it’s important to know when to send an email, what to include in it and ultimately, how to get someoneRead More

Over the past nine years, I have consulted dozens of clients on their marketing campaigns. A lot of my assignments have been related to organic brand building and content marketing. Today’s question comes from Gregory Bullock from TheraSpecs. He asks, “What is the best strategy for dealing with outdated/low performing blogRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Mark Birnbaum is the co-founder of the EMM Group, owner of the Catch restaurant chain, which are arguably the hottest restaurants in the world with A-list celebrities visiting weekly. He recently sold 50 percent of his company to Tillman Fertitta, the Texas billionaire who’s the man behind the CNBC show Billion Dollar Buyer andRead More

2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock [youtube https://www.youtube.com/watch?v=-A2vMwMq0cY] ‘Organic reachRead More

When I was growing up in the 1980s and ’90s, information was a valued possession. It was rare and hard to get. You had to go to the library if you wanted to find information in any vast quantities. In the late ’90s, I got my first computer with aRead More

If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Defining Your Ideal Client Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able toRead More

In this video, Entrepreneur Network partner Neil Patel breaks down three great ways you can use Instagram Stories to market your business. Patel recommends you should start by building anticipation. Give your followers something to look forward to, either on your website or on your Instagram. Tell them, “We’re goingRead More

Looking back over the past decade, it’s fair to say that Jan. 9, 2007, marked the dawn of a new marketing era. It was on that day that a very proud Steve Jobs introduced his paradigm-shifting brainchild, the iPhone, to a world that couldn’t possibly have imagined how drastically thisRead More

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Andrew Tweito. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound When it comes to ad campaigns, there are three main types that match up withRead More