Last year around this time, we asked reached out to a series of content experts (many of which are included in this post), to ask them for their top content prediction for 2017. By and large, the explosion of video content was a top prediction and rang true this year.Read More

Content marketing is constantly evolving. Just as it did in previous years, content marketing can be expected to remain a key strategy to increase brand awareness and acquire new customers. Related: 12 Content Marketing Trends You Should Be Following And this makes sense because, compared to 2016, more businesses in 2017Read More

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound The following framework will help you quickly create winning Facebook ads, multiple ad variations for testing, optimizing and reducing adRead More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBoun Today, I want to tell you a dirty little secret. A few years ago, Google started slashing and burningRead More

Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile,Read More

Whether you are a small business owner or a consumer, saving more money is always a good thing. It means you have that you will have that much more money to put into other important things which will create more value with what you have. The extra money you saveRead More

For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or anyRead More

The 2017 B2B Buyers Survey Report from Demand Gen combines the insights of 283 executives and directors to show how the buyer’s journey has changed over recent years. One big finding? Buyers, from both the B2B and B2C categories, no longer wait for companies to introduce themselves: 75 percent of respondents said that theyRead More

It’s hard to recognize a massive shift in the flow of history when your day-to-day thoughts are dominated by the headaches of freeway traffic. But here’s something to think about the next time you’re waiting forever to get onto that exit ramp: We’re moving quickly into the world of visual searchRead More

With big data and powerful analytics, it’s easier than ever for companies to target and play to their shoppers. Using robust, open-source technology, brands can build highly personalized recommendations and boost their bottom lines along the way. But, personalization also helps brands connect with their client base (and vice versa)Read More