Oh, in my truest Bob Dylan voice, the times they are a changing for local marketing and SEO. Local search is one of the last places left for Google to wring a little more ad spend out of small businesses. The local map listing today is pure gold for mobileRead More

In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalizeRead More

Guest-blogging is one of the best online marketing strategies — and it’s fun, too, especially when you have momentum leading you to bigger and better opportunities on a regular basis. Related: 4 Ways Guest Blogging Grows Your Blog Audience Quickly The problem is, it’s notoriously hard to get started as aRead More

Every brand has a story, and if you are not effectively telling that story to consumers, then you are missing out on a tremendous opportunity to create brand loyalty and attract new customers. In fact, with compelling storytelling, you can increase the value of your product or service. Related: 13 FunRead More

In case you’ve never heard of him, Gary Vaynerchuk is kind of a big deal in the world of startups, apps and influence, but unlike some famous people who are famous for being famous, Vaynerchuk’s accomplishments are nothing to sneeze at. First, he grew his father’s $3M offline liquor store into aRead More

As one of Tinder’s first employees, I’ve had the good fortune of watching the company evolve from a passion project to a global powerhouse. Related: Use These 5 Steps to Create a Marketing Plan Although initially the app spread across the country through word-of-mouth recommendations, our marketing strategy has evolvedRead More

Regardless of whether you’re a B2B or B2C marketer, your audience is always on the move. With changing devices, interests, and behaviors it’s increasingly difficult to stay in front of your target audience. As the saying goes, ‘a moving target is harder to hit.’ To increase our chances of hittingRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning. MarketingProfs [embedded content] Top 17 Organic Search Ranking Factors [STUDY]A new studyRead More

Today is a day that has become a cornerstone of American tradition and many of you are preparing for a day of fun and feasting with your love ones. Every family has their own Thanksgiving traditions. For many families, you spend the day cooking, eating, conversing and eating some more.Read More