Opinions expressed by Entrepreneur contributors are their own. Over the last few years, marketing automation has quickly become a critical tool within organizations’ tech stacks — including small and medium-sized businesses (SMBs) — to grow sales pipelines, enhance customer support and increase revenue. In fact, in a 2022 Act! customerRead More

As any B2B company can attest, the most vexing type of problem is that which you have a solution for … you just don’t know how best to use it. B2B marketers face monumental challenges today, aiming to increase targeted brand awareness in crowded marketplaces with tightening budgets. We’re feelingRead More

Opinions expressed by Entrepreneur contributors are their own. More than 4.3 billion people around the world have an email address, Statista shows. For businesses, email is the predominant transactional channel — it’s where we get our invoices, receipts and notifications. Aside from that, email is one of the most lucrativeRead More

Opinions expressed by Entrepreneur contributors are their own. There was a time when medical practitioners didn’t need to market themselves. New patients would choose doctors or other medical professionals based on location, availability, and most commonly, referrals. But unless you live in a small town, there’s a good chance thisRead More

Opinions expressed by Entrepreneur contributors are their own. Looking to build your personal brand, but struggling with the time commitment required to write a LinkedIn post or, even worse, a lengthy thought leadership article? You are not alone. A fellow entrepreneur recently said to me: “I would rather have anotherRead More

Opinions expressed by Entrepreneur contributors are their own. There’s no doubt that trade marketing is one of the most logistically heavy functional groups of the marketing world. This fact typically is ignored by other departments, which does nothing to ease the strain felt by your trade marketing team. Fact: YourRead More

Opinions expressed by Entrepreneur contributors are their own. I was obsessed with bullwhips as a kid. Who wouldn’t want to be Indiana Jones? Unfortunately, the first time I managed to get my hands on one, I accidentally whipped myself in the face. While a bullwhip might not be the bestRead More

Marketing Podcast with Laura Gassner Otting In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. Laura’s 30-year experience is defined byRead More

Historically, women have been underrepresented in the B2B marketing space, but we all know there are endless inspiring stories of female leaders driving innovation and creating revolutionary strategies. March marks Women’s History Month, and today is International Women’s Day. This month — and every month — let’s celebrate all ofRead More

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that ChatGPT has taken over the world by storm, and its popularity continues to soar. The chatbot is in the news for its scarily accurate answers and hilarious results that will end you in fits. Like everything else inRead More