Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Upmarket furniture brand Maker&Son has pivoted its commercial model following the sale of the company in summer 2022. Maker&Son Licences Ltd will now be responsible for maintaining the brand for the long-termRead More

While reviewing metrics, it can sometimes be hard to identify the metrics that matter vs vanity metrics. Vanity metrics are metrics that may look impressive on the surface but do not provide meaningful insights into the performance of a marketing campaign or business. They are called “vanity” metrics because theyRead More

Opinions expressed by Entrepreneur contributors are their own. Social media platforms have seen the rise of a new type of celebrity: the virtual influencer. And according to a recent survey, their market size is set to grow by at least 25% in 2023 alone. The rise of virtual influencers hasRead More

Opinions expressed by Entrepreneur contributors are their own. Cold emailing is simple when done properly. The issue is that 99% of businesses and salespeople are unable to turn their results from 0-1 without devoting hours to training and testing or getting frustrated and giving up. And when they finally succeed,Read More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about a trend that has gotten so high in the past few months, ChatGPT. Key Takeaway: Nowadays, we look for tools that let us be more productive andRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Every year, the Consumer Electronics Show (CES) blows minds with innovative, practical techRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. I want to draw attention to a concept I came across from Alex Hormozi, founder of Acquistion.com. He leads with the notion that our minds are much better at finding problemsRead More

As a B2B marketer, we know that Account-Based Marketing (ABM) and intent data are closely related in the sense that intent data is often used as a key input to inform and guide ABM strategies, but let’s dive in on how they work together to boost sales intelligence and driveRead More

Muchos dueños de negocios y ejecutivos de venta esperan que sus copys provoquen clics y generen conversiones, pero solo algunos saben cómo superar la parte del clic. Cuando vendes algo, no puedes caer en la trampa de redactar tu oferta sin considerar las razones por las que la gente dejaRead More

Opinions expressed by Entrepreneur contributors are their own. Every time I speak to entrepreneurs and brands, they always seem to complain about a lack of reliable and skilled social media managers. A quick glance at your social media feed will show you how even 8- and 9-figure companies are lostRead More