Opinions expressed by Entrepreneur contributors are their own. Too many business owners and marketers expect their copy to click and convert, but only a few know how to get past the click part. When you’re selling something, you can’t fall into the trap of mindlessly writing about your offer withoutRead More

Opinions expressed by Entrepreneur contributors are their own. There is no doubt that TikTok has evolved beyond the new platform that businesses dismissed in early 2020 and even 2021. But what often remains overlooked is its strategic value for growing startups. No surprise here — TikTok is still relatively uncrowded.Read More

Opinions expressed by Entrepreneur contributors are their own. Consumer spending makes up more than two-thirds of the U.S. economy. With inflation and economic uncertainty, customer buying habits are changing. Although spending has remained strong through inflation, 90% of respondents to a survey conducted by Wildfire say they were more interestedRead More

Opinions expressed by Entrepreneur contributors are their own. It’s no secret today that entrepreneurs are writing and publishing non-fiction books to market themselves and their brands and businesses. As an entrepreneur, it increases your authority and credibility, helps you reach new clients, gain speaking engagements and much more. Books haveRead More

Opinions expressed by Entrepreneur contributors are their own. When launching an app, ensure you are testing its monetization well. Only well-tested products and apps will give you the boost you need to scale your revenue. Apart from updating app features and overall UI, it’s essential to focus on the app’sRead More

Opinions expressed by Entrepreneur contributors are their own. Digital marketing is an excellent avenue for startups to increase their visibility and attract new audiences and customers. A third of customers discover new brands via social media – the younger, the higher the share. Data by Google shows that 49% ofRead More

Millennial and Gen Z B2B buyers are many and demanding online [Report]64 percent of business buyers are in the millennial and Gen Z demographic, with the B2B buyers in these groups more likely to express dissatisfaction relating to purchase experiences than those in older groups — two of several findingsRead More

Marketing Podcast with Stu Heinecke In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named oneRead More

Opinions expressed by Entrepreneur contributors are their own. Small businesses and enterprises might exist in the same industry, but they differ greatly in their needs, resources, and goals. Due to the varied nature of budgets, customer bases and agility levels, it’s best to target one or the other when marketingRead More

We see it, we like it, we want it, we buy it. It looks like Super Bowl commercials may leave an impact on consumers for well over 30 seconds. According to a new study by behavioral research company Veylinx, which analyzed the behavior of 1,610 U.S. consumers pre- and post-SuperRead More