How To Start Your Ideal Business — 7 Steps From Experience

Opinions expressed by Entrepreneur contributors are their own. In my 33 years, I’ve started around ten businesses, so the following list is coming from the trial and error process so far in my life — the positives and the negatives. Starting a business takes a lot of hard work andRead More

Free Event | February 27: Solopreneur Office Hours with Terry Rice

Running a one person business is challenging, but we’re here to help you. Tune in as our expert, Terry Rice, answers your most pressing questions. Feb 16, 2023 Running a one person business is challenging, but it doesn’t have to be confusing. In our new series, Office Hours for SolopreneursRead More

Revolutionizing Design with AI: Exploring the World of Generative Design

Marketing Podcast with Russ Perry In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder, and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspectsRead More

5 Ways to Freshen Up Your Restaurant Franchise Marketing in 2023

Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing your franchise in 2023, the same old, same old, won’t cut it. Times have changed, and competition for consumer attention and patronage is at an all-time high as the market size increased by nearly 16% in theRead More

15+ Top Tips For B2B Marketers To Optimize & Humanize LinkedIn Profiles

Since its formation LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its 2022 ownership change and subsequent policy shifts, in 2023 LinkedIn has grown to over 900 million members. With interest in LinkedIn at aRead More

The Future of Startup Marketing: 2 Popular Lead Magnets Your Startup Needs

Opinions expressed by Entrepreneur contributors are their own. The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ahead of the latest trends and strategies. One such trend gaining traction in the startup world is using eBooks and whitepapers as “lead magnets.”Read More

How to Create Video Ads That Actually Sell (and Why You Need Them in Your Marketing Strategy)

Opinions expressed by Entrepreneur contributors are their own. One of the best ways to market any consumer product is through video. Images and text can only contain so much information — with a video, you can tell your audience everything they need to know in a matter of seconds. IfRead More

‘Desinfluenciar’, la contraparte de los influencers que se ha vuelto tendencia en redes sociales

En la última década, las redes sociales se han convertido en un elemento esencial para diversas industrias. Más allá de satisfacer la necesidad constante de los usuarios de compartir su vida, viajes, relaciones, amistades y preferencias, estas plataformas están en constante evolución y mejora para ofrecer nuevas y emocionantes oportunidadesRead More

Trust Statistics for 2023 that B2B Marketers Will Love

It’s almost Valentine’s Day, that commodified and commercialized celebration of the most bountiful and free resource we have. But cynicism aside, love in all its forms is a beautiful thing worth celebrating. And one absolutely essential part of love is trust. It’s asking someone to put their trust in youRead More

Want To Go Viral? Create Something That Evokes This Feeling

Right?! That word can be the key to viral success, according to people who regularly crank out internet-stopping memes and brand videos. But to be clear, you shouldn’t say “right?!” in a video yourself. Instead, you must make videos that inspire your viewers to say it. Resource Library Page