Este domingo se jugará el Super Bowl LVII y habrá mucho más en juego que el partido entre las Águilas de Filadelfia y los Jefes de Kansas City. Ese día ChatGPT, la herramienta de inteligencia artificial que ha cautivado al mundo en este 2023, demostrará lo que es capaz deRead More

A bite out of the official cookie of the NBA could cost you more than some pizza and wings. Starting February 7 through NBA All-Star weekend on February 18-19 in Salt Lake City, Oreo is offering a pack of 12 NBA-inspired cookies adorned with the logos and colors of allRead More

Marketing Podcast with Oscar Trimboli In this episode of the Duct Tape Marketing Podcast, I interview Oscar Trimboli. Oscar is the author of How to Listen: Discover the Hidden Key to Better Communication – the most comprehensive book about listening in the workplace. Key Takeaway: Despite leaders spending 83% ofRead More

Opinions expressed by Entrepreneur contributors are their own. When it comes to building a loyal base of customers, few things are more important than delivering a positive experience. Just look at the potential fallout of a negative one: A recent report by Emplify found that after three unsatisfactory incidents, fourRead More

How is ChatGPT artificial intelligence (AI) chatbot technology changing search engine optimization (SEO), and how will the major shifts being implemented by Google, Microsoft and others alter the business marketing landscape of the future? During my 39 years working in online communications I’ve seen immense changes in search engine technologyRead More

Opinions expressed by Entrepreneur contributors are their own. Voice search use is on the rise globally. Back in 2019, there were 2.45 billion voice assistants in the world. This number is expected to reach 8 billion by the end of 2023, which will be roughly equivalent to the global population.Read More

I know everyone says you should relax and enjoy the holidays but here’s one thing I’ve learned about myself; I don’t idle well. It’s challenging for me to sit still and relax when I have so many ideas bouncing around my head that can help people (including myself) grow theirRead More

Opinions expressed by Entrepreneur contributors are their own. Recent projections show that social media networks are expected to have more than 327 million regular users in the U.S. alone by 2027. In the global community, there are currently over 4.2 billion active users. Consumer shopping habits are shifting more towardRead More

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available.” Keep in mind that you need to considerRead More

Opinions expressed by Entrepreneur contributors are their own. Takeaways Ice Cream as a Storytelling Platform – It took a large leap of faith for Kim Malek to open the doors of Salt & Straw. Without much of an idea how things would go, the partnerships and organic collaborations that resultedRead More