3 Authentic Ways Brands Can Celebrate Black History Month

Opinions expressed by Entrepreneur contributors are their own. Did you know that in 2019, 46.8 million people in the United States identified their race as Black, alone, or as part of a multiracial or ethnic background? While this is only about 14% of the United States population, their influence willRead More

Por qué deberías usar el podcasting como parte de tu estrategia comercial

Los oyentes de podcasts son fanáticos incondicionales. De acuerdo con el estudio The-Infinite-Dial-2022, los oyentes de podcasts semanales australianos escuchan un promedio de siete podcasts, y en los Estados Unidos, ese número aumenta a un promedio de ocho podcasts a la semana. Con oyentes tan dedicados, no es de extrañarRead More

How B2B Brands Can Elevate Their Marketing by Aligning with Audience Passions

My sister has an uncanny ability to buy the perfect present for everyone in her life. Every time she gives me a gift, I’m surprised at how thoroughly perfect it is — and most of the time, I didn’t even realize I wanted whatever it was she got me. InRead More

6 Ways to Wring All the Value from Your Earned Media Coverage

Opinions expressed by Entrepreneur contributors are their own. Often when I help clients earn media coverage by pitching stories to journalists, they are, of course, initially happy and even excited. To see the fruition of our work come to life in the form of a story in the news ISRead More

Weekend Favs February 4

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

5 Startup Marketing Moves That Work Even in Uncertain Times

Opinions expressed by Entrepreneur contributors are their own. The startup world is in disarray as I write this, and the economic outlook is not great. Many companies are performing mass layoffs, scaling back on initiatives and rethinking their entire approach to sales and marketing. It won’t always be this wayRead More

How to Build a Successful (and Profitable) Media Production

Opinions expressed by Entrepreneur contributors are their own. Great television shows and films have staying power, which means they capture and keep the viewers’ attention and often motivate them to action. For some shows, this could mean tuning in week after week for each new episode. For documentary films, itRead More

What Bill Gates and Steve Jobs Taught Me About Getting to Know Your Customers

Opinions expressed by Entrepreneur contributors are their own. I have built four No. 1 international brands in my lifetime, throughout which time I learned some valuable lessons of my own — and I now feel that I am of a certain age where I want to share that experience andRead More

How AI Writing Tools Like ChatGPT Can Make Marketing Easier

Opinions expressed by Entrepreneur contributors are their own. AI writing usage has exploded in the last few months with the launch of OpenAI’s Chat GPT. The tool crossed 1 million users in less than a week. For comparison, it took Twitter two years to reach 1 million users. As anRead More

Elevate B2B Marketing News: B2B Gets More Customer Focused, Instagram Adds Lead Forms, Personalization Study, & ChatGPT Plus Launches

B2B marketing will be more digital, customer-focused this year [Data]Marketers will spend $6.16 billion on influencer marketing in the U.S. alone during 2023, which would be an increase of 23.4 percent over 2022, while 54 percent of B2B marketers have said that they plan to spend more on customer marketingRead More